内容简介
The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work.
While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children?
This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” And why our most cherished memories are clustered into a brief period during our youth.
Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?)
Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.
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热门评论
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魏知超的评论希思兄弟太会讲故事了~
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Cong的评论日课022:体验设计学; 023 制造洞见时刻;024 设计出来的荣耀;025 好关系的配方
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沈是的评论大多数人是用最好最坏的时刻,结局来判断总体的体验。 Moments of elevation - insight - pride - connection.
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daniel yu的评论有些瞬间让你充满荣耀,有些瞬间则给你带来影响一生的启示。我们在某种程度上是被一些瞬间所定义,也许人生的意义在于体验,而体验,是可以设计的。
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酒精灯的评论2018年完成的第一本书,赞!
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Sunny的评论这哥俩写的书很到位,通俗但是道理都到位了。只是要把书中所列的都sink in,那是要花一番功夫的。
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muzi的评论Happy is a conscientious choice!! Do it for ourselves and the ppl around.
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富碱包的评论用户体验类必看书目
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不过不急的评论相见恨晚
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Celine的评论Explains how the moments of elevation, insight, pride and connection defines our experiences and perceptions. Practical for application.
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sophieyamapi的评论关于创造experience,并不是工具软件以及数据分析能做到的,人的意识和思考才是决定性的环节。
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Ray的评论概念很好,但是一旦知道了,好像也就没有什么了,凑够一本书就显得不够。还是最喜欢decicive.
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深情的艾老师的评论你可以既保持真诚,又使用套路。
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MuyBien的评论关键或重大moment的描述、相关研究介绍、案例和一点点指导建议。有一些有价值的思路:关键的体验对他人印象的影响(酒店提供泳池边电话)、航空公司致力于提高稍差评价的用户体验能产生更多经济效益。这类书难免的啰嗦和试图涵盖一切,不过难得的是作者自己也承认了创造关键时刻的成本问题,但还是给出了“让我们每天都创造几个关键时刻、改变生活”的倡议,问题是,关键时刻恐怕和稀缺性是紧密相关的。
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Chelsea的评论很多很棒的例子
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owl_xue的评论@bkk central world B2S About how to create your own defining moments, so inspiring for the mundane life.
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佩特拉的评论很多故事理论告诉你如何创造有defining moment的产品和服务,可是最重要的其实并不是刻意的去engineer moment...moment一直有,seize it.
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Panda男士的评论现在的每个人是由过去无数的瞬间组成的。但在无数中,大部分是难以记忆的日常,而不俗的一些强力瞬间会影响人生的走向。探究背后的深层原理。
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某千的评论功能性读物,感觉信息密度没有很高。看看书评,就当已经读过了。
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Sra. Elisa的评论当对手的拳头打过来的时候,我们会眨眼,甚至闭上眼睛。 本能反应,保护我们的眼睛。 鸵鸟政策,当这个东西太可怕的时候,我们干脆就选择不去看它。 此时,如果不能克服这种本能反应,本能就成为你的“负资产”。股票市场永远是10%的真正聪明的人来赚那些90%自以为聪明,但其实很傻的那些人的钱。要避免自己站到那90%的人群当中,而是站到那10%的,5%的人中。 在竞争如此激烈,商业模式被copy、被征用的风险越来越大的情况下,我们要学会低调,学会隐藏自身的动机,不要过早地把自己放在一个跟在位企业形成明显竞争的位置上。