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Influencer

Influencer

作者:Kerry Patterson

分类:文学

ISBN:9780071484992

出版时间:2007-9-13

出版社:McGraw-Hill

标签: 心理学  思维  管理  自我提高  社会心理学  psychology 

内容简介

在线阅读本书 Book Description An INFLUENCER motivates others to change. An INFLUENCER replaces bad behaviors with powerful new skills. An INFLUENCER makes things happen. This is what it takes to be an INFLUENCER. Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you had more influence with the people in your life. But most of us stop trying to make change happen because we believe it is too difficult, if not impossible. We develop complicated coping strategies when we should be learning the tools and techniques of the world's most influential people. But this is about to change. From the bestselling authors who taught the world how to have Crucial Conversations comes Influencer, a thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life. You'll be taught each and every step of the influence process-including robust strategies for making change inevitable in your personal life, your business, and your world. You'll learn how to: * Identify a handful of high-leverage behaviors that lead to rapid and profound change. * Apply strategies for changing both thoughts and actions. * Marshall six sources of influence to make change inevitable. Influencer takes you on a fascinating journey from San Francisco to Thailand where you'll see how seemingly “insignificant” people are making incredibly significant improvements in solving problems others would think impossible. You'll learn how savvy folks make change not only achievable and sustainable, but inevitable. You'll discover why some managers have increased productivity repeatedly and significantly-while others have failed miserably. No matter who you are, or what you do, you'll never learn a more valuable or important set of principles and skills. Once you tap into the power of influence, you can reach out and help others work smarter, grow faster, live, look, and feel better, even save lives. The sky is the limit…for an Influencer. Are you an Influencer ? Find out at www.influencerbook.com ”You don't have to be a manager to realize that no one likes being told what to do. Yet lectures are still the main way we try to get people to change their behavior. Fortunately, social learning academics have been studying alternatives for decades. Patterson and his fellow consultants have now collected their findings in this engaging, example-rich book. The key message is hardly new, but it has gotten more sophisticated: Managers need to get out of the way and facilitate, not manage, the process of change for employees. They can do this by offering vicarious experiences, restructured environments, peer pressure, and frequent tests-all geared so that people embrace the change as authentic to them, not imposed by an outsider. Missing are only success stories of organizations that persuaded managers to drop their controlling habits and choose to be mere facilitators.”-John T. Landry, Harvard Business Review

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热门评论

  • 傅豪Henry的评论
    看颜只是初级阶段,歪国称网红为influencer,如何做好KOL(Key Opinion Leader )才是网红价值的关键
  • 与二同销万古愁_秋裤少侠好身手的评论
    分析什么TEEN的twitter instagram influencer简直多少副钛合金狗眼都不够瞎…………这种杀马特审美霓虹是不是真的药丸=。=
  • 小毛是狐猴不是臭鼬的评论
    电话会开到地老天荒精疲力尽…influencer 需要rebuild小宇宙了[生病][生病][生病] 套用老郭的话,等世间万物都不存在了,还会有一段电话会和一套屁屁踢在宇宙间飘荡…→_→
  • 江南BoyNam的评论
    当品牌开始怀疑influencer们过高的收费的时候,也许也该想想自己是否有自己明确的品牌定位,是否知晓网络和social media,是否了解influencer的背景、特色和粉丝构成,是否选对了公关公司和代理公司。为什么有的品牌用代言人就能work,而有的花上千万请明星代言就是打水漂?和内容制作者、网红、大号、
  • 张跑跑Stephanie的评论
    How online 'influencers' are changing the food industry-influencer marketing 网页链接
  • Oliver想要popai的评论
    以后网红都改叫digital influencer 这多好
  • 咸鱼大宝贝的评论
    我想听《Good Youth》: 这band的吉他手是我新同事。。。乐队解散了以后来social media做influencer manager了。国外搞乐队的日子也难混啊。。。 网页链接 来自@豆瓣App
  • 没想好公司的评论
    价值观这个东西真的很奇妙,有的读起来振奋人心,有的读起来像在吃别人的呕吐物。后者基本上是所有的中国lifestyle journalism/ influencer的通病
  • HolaChris的评论
    #Taylorswift# At 26, Swift is world famous, wealthy, critically celebrated, a style influencer, and a cultural movement unto herself, recognizable everywhere she goes. She also has two awesome cats.
  • 王大宝VERAWANGxNYC的评论
    #纽约时装周NYFW##忆#下午在Concept Korea with Youtube influencer Jenn. [花痴] 还接受了Potland National TV 采访
  • Zodzod_张浩的评论
    ugc 商业化的问题焦点果然是brand control……嘉宾都快吵起来了……老美也认为管理上百的influencer是个问题[挖鼻] 美国·安纳海姆
  • ifeelcool的评论
    用小視頻紀念夏天 x @asicstigerhk GEL-KAYANO TRAINER EVO@asicstigerhk #asicstigerhk #gelkayanotrainerevo #ifeelcool #blogger #influencer #kol #hkkol #menswear #mensfashion #mensstyle #mensneakers #sneakers #menshoes #sneaker #sneakerporn #sneakerstyle #mixandmatch
  • 伍香泉的评论
    #网红大本营基地# #网红大本营# #网红节530# 在美国做时尚营销的朋友们,都会常常用这样一个词:influencer,又称blogger(博主)。国内称KOL (Key Opinion Leader),又名博主、网红。顾名思义,网络红人,有专门属性的忠实粉丝。做influencer marketing(博主营销)横跨于PR(公关),social(社交
  • clione豪的评论
    Why Snapchat’s Influencer Economy Runs on Hot Tubs, Selfies, and Whey Protein 网页链接
  • Robin8_China的评论
    On May 26th, Robin8 CEO Miranda Tan chaired a keynote session "The New Wanghong (Internet Influencer) Economy in China", with Robert Lin, Morgan Stanley; Yan Lin, Weijin Technology; George Yang, AB Capital; John Yu, MyTech Fund; Ziqi Zhu, Founder of “shaofeidu”-Fashion KOL.
  • 你好逆旅行人的评论
  • TheGoodWife傲骨贤妻的评论
    #TheGoodWife# #Julianna Margulies# 和戏服造型设计师Daniel Lawson 8月2日出席配饰协会2016年ACE大奖的颁奖礼,领取Style Influencer奖。同场还有服装设计师Narciso Rodriguez 。ACE奖相当于配饰界的奥斯卡 网页链接
  • 沈博阳的评论
    和老朋友Steve吃饭,送给他一个赤兔。Steve是世界著名的CEO教练,同时也是很受欢迎的LinkedIn Influencer。准备在九月份邀请Steve做一场赤兔线下分享,把价值不菲的CEO课程带给广大兔友。
  • SOLE官方微博的评论
    Instagram Influencer Careaux Lands Puma Collaboration #履程发售提醒# Puma与Instagram红人Careaux(设计师)联手推出女信系列产品,Careaux为Solange, Sophia Chang, Rihanna和 Kylie Jenner等六位杰出女性专属图案产品,将于8月6日发售~
  • 千霄的评论
    一起上课的四个中国人连着的发表笑晕厥了 一个Contents Marketing 第二个Influencer Marketing 第三个是Brand Marketing 第四个SNS Marketing 感觉要把全班人都绕晕了哈哈哈哈哈哈哈哈哈而且全都是在说微博