章节目录
Three surprises about change -- Direct the rider. Find the bright spots ; Script the critical moves ; Point to the destination -- Motivate the elephant. Find the feeling ; Shrink the change ; Grow your people -- Shape the path. Tweak the environment ; Build habits ; Rally the herd ; Keep the switch going ; Howe to make a switch ; Overcoming obstacles ; Next steps.
内容简介
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick . Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results: ● The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients. ● The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping. ● The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
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热门评论
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偶卷卷的评论WOW! I got 5 points in Color Switch #colorswitch ! Play with me it's free: 网页链接一款耍得可以让你跳起来跺脚的游戏
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FuckYeahJamesMarsden的评论#授权转载##stealtaylorswiftstyle#Taylor heading to the gym in West Hollywood - 7/27 P1:Nike Dri-FIT Wool Half-Zip Running Top for Women (similar)'【网页链接】P2:Under Armour Cool Switch Capri Black / Sky Blue 【网页链接】WITH:Nike Lunarelement Sneakers
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何小嘿_hello的评论花了一天的时间,终于搞定了SEVIS,DS160还有签证预约等乱七八糟的手续,越办越不愿意switch到别的事情,发现一根筋的毛病还是改不掉[笑cry]
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美-晨子Maddie的评论WOW! I got 1 points in Color Switch #colorswitch ! Play with me it's free: 网页链接
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邁凱倫小粉絲_JC的评论Time to switch the front rims bro #mercedes #s65amg @ Madam Zhu's Kitchen 漢舍 网页链接
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邱春武的评论网页链接Uber Engineering explains the technical reasoning behind its switch in database technologies, from Postgres to MySQL.
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小水与小雨的评论分享2个资源 [618.0 MB] The.Switch.2010.播种爱情.双语字幕.HR-HDTV.AC3.1024X576.X264-人人影视制作-sample.mkv等 网页链接
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JoJo-up_Wei的评论汇报时把switch翻译成开关被老师当场点破,尴尬[汗]
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我是世最美微波炉的评论[inTENtion]151121 SWITCH TEN FOCUS SMROOKIES SHOW #哔哩哔哩动画# 这个版本 可以看清表情!!!!!#碳酸疼# [inTENtion...
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199IT-互联网数据中心的评论【Sensor Tower:《口袋妖怪Go》总下载量达7500万次】这款应用只花了19天时间,下载量就突破了5000万大关。作为对比,休闲游戏《Color Switch》实现这一成绩花了77天。目前,《Pokémon Go》仍只在30多个市场上线,但已经成为了规模369亿美元全球手游市场中收入最高的游戏。Sensor Tow...
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MAVERICK_oriri的评论switch公布那天yooshiki看到推上“石川界人”上热门了就截了图发给石川,石川「[哆啦A梦吃惊]おおお?!!!!」
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桜衣裳_MiYuki的评论好久没见switch!在乐视找到[眼泪]乐视真的买了不少好东西。啊啊啊金发haru又帅我一脸。my樱润魂又燃起来了[火焰]去重温naked ape先生作品(o´艸`)
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Suck-198的评论♫我正在收听这首单曲:Big Sean/Common-Switch Up♫Switch Up (来自@QQ音乐 听手机QQ音乐,QQ等级加速升!)
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SCC滑板新闻的评论#SCC滑板快讯# Chris Joslin 用Switch Heelflip 征服超大13级楼梯![吃惊]十分期待他的下一部大作!
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过激背德混乱邪恶Tsp的评论突然发觉夏目是2A,所以日服下期活动switch新卡会不会带明星一起玩啊……往大了说会不会带ts一起玩啊,虽然就现在夏目的设定我觉得他和北斗应该不是很能合得来(。
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深夜里的一颗橘子的评论12M。真标题Switch。以及发车啦(磨磨蹭蹭
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你先冷静下来听我说的评论很多谷子吃不到所以蹲了个团,收各种亲妈!暂缺如下:兔团:创,光,友也流星队:忍,铁虎fine:桃李红月:大将switch:貌似却青叶和宙色纸啊吧唧啊挂牌啊团子啊我们都准备拼团啦!!!快来加入我们啊!以上!门牌号:575659217【验证甩自己吃什么就行了,顺便上面没写的角色都不收了。以上。
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申江外事的评论#翻译园地#【足球词汇(进攻篇)】快攻fast break,防守反击switch from defense to attack; counterattack; push up,突破break; thrust,中路突破thrust down the middle,单刀直入solo drive,突破对方防守split the defense
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BellaCampen_CHNFanpa的评论#Bellacampen# 2016.08.24【视频】昨天播出的《Switch》节目中,p'Pong接受Ja姐的采访,提到了和Bella合作的感受[发表言论]秒拍视频内容大意:另一个合作对象是nong Bella。她虽然是个年轻的后辈,实际上是一个非常勤奋的人,工作起来极其认真。只要工作,就一定会想方设法做到最好。一次
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SugarTENO的评论#李帝努# [看看]#JENO# 得闲了,练会儿switch(op还贴心得给配了bgm 秒拍视频 .