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Predictably Irrational

Predictably Irrational

作者:Dan Ariely

分类:文学

ISBN:9780007256532

出版时间:2009-3

出版社:HarperCollins

标签: 心理学  经济学  老罗推荐  可预见的非理性  行为  思维  psychology  营销 

内容简介

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner. 点击链接进入中文版: 怪诞行为学:可预测的非理性(升级版)

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