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Positioning -- The Battle for Your Mind

Positioning -- The Battle for Your Mind

作者:Al Ries and Jack Tro

分类:文学

ISBN:9780446300414

出版时间:1982

出版社:Warner

标签: marketing 

内容简介

his text deals with the problems of communicating in an overcommunicated society. It shows how to position a company within the mind of the prospective buyer/customer and how to stay there.

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