《欧洲设计大师之创意草图》：欧洲顶级设计事务所EDDA设计案例。

设计不仅仅是把产品的外观做得好看！人们想的很肤浅，递给设计师一个东西，然后跟他说“把它弄得好看！”这根本就不是设计！设计不仅是外观和感觉，而是整个用户体验，关键在于用起来怎么样。 书中讲述了8家公司的经典案例，即保时捷、耐克、乐高、OXO、REI、克里夫能量条、艾斯酒店和维珍集团。也许，他们并不是在设计方面做得最好的，但他们确是在设计和设计思维上运用方面的典范。他们的规模不一样，经营范围也不同，往往是不同领域的代表。有的公司历史悠久，有的公司历史并不长，有上市公司，也有中小型公司，但它们之中的任何一家都是能借助设计获得成功的公司！能够贯彻“设计旨在创造一种绝佳的用户体验”这个理念的公司，势必将在21世纪获得蓬勃发展！

《现代家具设计中的“中国主义”》是一部关于中国家具文化研究的实用理论专著。《现代家具设计中的“中国主义”》以椅子设计作为实例，展示了中国家具对现代设计所贡献的诸多原型或原创思维，中国主义是我们民族古老设计智慧的重要反映，但今天，由于缺乏深入细致的研究等等原因，我们经常忽视它们的存在。

本书以中国近现代工业文化发展为背景，选择了一个多世纪以来中国曾经出现的代表性本土产品和品牌，梳理了这些产品和品牌形成发展的脉络，以及相关的社会、文化、产业背景。本书基于中国工业设计博物馆和十多个不同品类产品民间收藏博物馆的庞大实物和史料，包括民国期间大量的珍贵手绘设计稿和史料照片，以及撰稿人对中国几代设计师所进行的珍贵的口述采访资料进行撰写，呈现了中国100年来工业设计发展的脉络。

《50辆改变世界的汽车》讲述了：在过去的一个世纪里，汽车曾经是推动社会变化的强大动力，它所产生的影响完全可以与飞机和芯片相提并论。伦敦设计博物馆为我们甄选了汽车设计史上最顶尖的50个案例，从1908年福特T型车到1998年“精灵”车。从最早的雏形开始，汽车就显示出在形和意上的多重诉求：它具有雕塑般的形体，是先锋工业体制的产物，又是工程学上的杰作。同时，汽车正在拯救着无尽蔓延的城市。 《50辆改变世界的汽车》适用于：世界首家设计博物馆——伦敦设计博物馆甄选的经典设计，将成为关注设计，讲究生活品质的成功人士必备的典藏经典设计的指南性丛书。

兼具新奇、時尚、趣味、實用的日本文具設計，豈能用一個「妙」字來形容！ 本書收錄了日本最新的文具製作科技，與傳統職人完美的精工技藝，徹底呈現日本在文具設計上的美學思維與設計巧思。完整呈現了包括：TOMBOW蜻蜓牌自動鉛筆、PILOT原子筆、OLFA美工刀、Campus筆記本…等，16家備受世人矚目、超人氣、永不退流行的精工文具品牌，並詳述其設計理念、創作技巧與創作故事。 從這些文具職人的設計觀、美學觀與專注力上，我們可以看出日本人在小小的文具工藝上，追求卓越與品質的精神，以及對美感與傳統工藝的頑強堅持。文具不像房子、車子那般所費不貲又體積龐大，但這些看似微不足道、各式各樣的文具，卻深入我們的日常生活當中，並且提供了我們各種生活上的便利性，豐富了我們的生活與視覺感官享受。 這些日本的文具製造商，透過堅定的信念及對品質的高度要求，融合了固有的服務精神，並承襲日本古往今來的歷史脈絡，創造出這些琳瑯滿目的生活良伴。也由於這些人的智慧結晶，讓你我得以擁有「快意的生活」、享受「使用上的便利性」，並深刻體認到「有你真好的貼心感動」。 讓我們透過這本書，重新檢視這些或許早已被人遺忘的「日本文具精品」。或許，透過這次機會，你我將重新發現看似平凡的文具背後，其實有著許多不平凡的故事，同時，也讓世人重新省思，現代人所享有的諸多生活便利，是由許多工藝達人日積月累的心血結晶所造就。 本書從為數眾多的日本文具品牌所創造出來的，多如繁星、不分年代的商品裡，以受關注度、貢獻度、風靡程度，經心挑選了16家品牌及其代表作品，並親自拜訪這些創造出風靡日本、超人氣「定番」商品（不退流行的必備品）背後的多位推手。透過他們親自的訴說，你將會瞭解更多有關文具世界中，技術面和歷史面的故事，也會見識到「職人」神乎其技的高超技巧，以及開發者天外飛來一筆、靈光乍現的絕妙創意。你將會清楚地體會到，我們有幸得以親自接觸或使用這些文具的深深喜悅。

“表现的东西” 与 “被表现的东西“ 之间有着一条鸿沟。而这也正是表现的趣味所在。回顾设计的漫漫长路，通过对自我的剖析，我发现了许多值得思考的东西。对这些发现进行整理之后，我一直思考的就是“行动背后蕴藏思想”这一道理的意义。当然，“基于思想付诸行动” 也是事实，但追其根源，思想的本质仍然是“通过行动而发现的”。而《设计修辞法》和《设计曼荼罗》正是由设计这一行动而来。－ 黑川雅之

Never Leave Well Enough Alone was first published in 1951 at the height of Loewy's career. His company, Raymond Loewy Associates, served as design consultants to more than a hundred of the world's largest corporations, and products manufactured to their specifications sold in excess of $3 billion annually. Written and designed by Loewy, this profusely illustrated book is part autobiography and part design manifesto. Acclaimed for its wit, its idiosyncracies, and its insight into the Loewy aesthetic, this volume stands as a remarkable document of the American Century and a still-vital meditation upon the importance of industrial design in daily life. "A fascinating insight into the birth and growth of the largest consumer society the world has ever seen -- and a handbook for how to make technology desirable." -- New Scientist "An autobiography by one of the leading industrial designers in this country... Mr. Loewy tells of his youth in France, his coming to America after the first war, his initial success as a fashion artist, and the dawn of industrial design and his part in it... The book is instructive, brash, cocksure, occasionally funny, sometimes vulgar, and always honest." -- New Yorker, reviewing a previous edition or volume "Whilst displaying an uncommon amount of literary dexterity, modesty, and generosity, Loewy manages to describe the development of his career, his achievements, and the methods and organization of his business... It is the funniest and most lucid success story that the industrial design field has yet produced." -- Interiors, reviewing a previous edition or volume "The details in this book are amazing... This book serves well to teach how the designs of everyday objects can have an effect on their usefulness, attrativeness, and even potential sales for businesses." -- Paul Regna, Avanti Magazine, reviewing a previous edition or volume "A great resource for the auto buff as well as aficionados of industrial design." -- Cruise-In.com Raymond Loewy (1893--1986) was born in France and came to America in 1919. After dressing department store windows and illustrating fashion magazines, he established his own design firm in 1930 and worked as an industrial designer into his eighties. Glenn Porter is director of the Hagley Museum and Library in Wilmington, Delaware, and author of The Rise of Big Business, 1860-1920. http://jhupbooks.press.jhu.edu/ecom/MasterServlet/GetItemDetailsHandler?iN=9780801872112&qty=1&viewMode=3&loggedIN=false&JavaScript=y

The designers Jasper Morrison and Naoto Fukasawa have compiled 204 everyday objects in search of "super normal design": alongside examples of anonymous design like the Swiss Rex vegetable peeler or a simple plastic bag, there are design classics like Marcel Breuer’s tubular steel side table, Dieter Ram’s 606 shelving system, or Joe Colombo’s Optic alarm clock of 1970. With products by Newson, Grcic, the Azumis, and the Bouroullec brothers, it also represents the generation to which Morrison and Fukasawa belong. The phenomenon of the super normal is located, as it were, beyond space and time; the past and present of product design both point to a future that has long since begun. The super normal is already lying exposed before us; it exists in the here and now; it is real and available: we need only open our eyes; Fukasawa and Morrison make it visible for us.

《象外集：语录·访谈·文论·众说》，本书内容: 柳冠中先生是中国工业设计发展史中里程碑式的人物。他以其自身的思想、言论、实践、行动，以及对于学生、政府、企业、大众的持续影响，注释着他的生命价值，推动了近三十年来中国工业设计产业的发展与繁荣。“超以象外，得其圜中”是柳冠中先生多年来一直坚持追求和贯彻的思想，也是《象外集——语录、访谈、文论、众说》一书贯穿始末的文脉。柳先生的学术生涯同步于改革开放与中国设计发展的三十年，因此，柳老师在这些年所讨论的问题，所做的研究，所阐述的思想，所给予的启示，无不带有此文脉特征。 本书由“语录”、“访谈”

在线阅读本书 Book Description IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation. There isn't a business in America that doesn't want to be more creative in its thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit. IDEO doesn't buy into the myth of the lone genius working away in isolation, waiting for great ideas to strike. Kelley believes everyone can be creative, and the goal at his firm is to tap into that wellspring of creativity in order to make innovation a way of life. How does it do that? IDEO fosters an atmosphere conducive to freely expressing ideas, breaking the rules, and freeing people to design their own work environments. IDEO's focus on teamwork generates countless breakthroughs, fueled by the constant give-and-take among people ready to share ideas and reap the benefits of the group process. IDEO has created an intense, quick-turnaround, brainstorm-and-build process dubbed "the Deep Dive." In entertaining anecdotes, Kelley illustrates some of his firm's own successes (and joyful failures), as well as pioneering efforts at other leading companies. The book reveals how teams research and immerse themselves in every possible aspect of a new product or service, examining it from the perspective of clients, consumers, and other critical audiences. Kelley takes the reader through the IDEO problem-solving method: > Carefully observing the behavior or "anthropology" of the people who will be using a product or service > Brainstorming with high-energy sessions focused on tangible results > Quickly prototyping ideas and designs at every step of the way > Cross-pollinating to find solutions from other fields > Taking risks, and failing your way to success > Building a "Greenhouse" for innovation IDEO has won more awards in the last ten years than any other firm of its kind, and a full half-hour Nightline presentation of its creative process received one of the show's highest ratings. The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge, top-rated stars of their industries. Amazon.com IDEO, the world's leading design firm, is the brain trust that's behind some of the more brilliant innovations of the past 20 years--from the Apple mouse, the Polaroid i-Zone instant camera, and the Palm V to the "fat" toothbrush for kids and a self-sealing water bottle for dirt bikers. Not surprisingly, companies all over the world have long wondered what they could learn from IDEO, to come up with better ideas for their own products, services, and operations. In this terrific book from IDEO general manager Tom Kelley (brother of founder David Kelley), IDEO finally delivers--but thankfully not in the step-by-step, flow-chart-filled "process speak" of most how-you-can-do-what-we-do business books. Sure, there are some good bulleted lists to be found here--such as the secrets of successful brainstorming, the qualities of "hot teams," and, toward the end, 10 key ingredients for "How to Create Great Products and Services," including "One Click Is Better Than Two" (the simpler, the better) and "Goof Proof" (no bugs). But The Art of Innovation really teaches indirectly (not to mention enlightens and entertains) by telling great stories--mainly, of how the best ideas for creating or improving products or processes come not from laboriously organized focus groups, but from keen observations of how regular people work and play on a daily basis. On nearly every page, we learn the backstories of some now-well-established consumer goods, from recent inventions like the Palm Pilot and the in-car beverage holder to things we nearly take for granted--like Ivory soap (created when a P&G worker went to lunch without turning off his soap mixer, and returned to discover his batch overwhipped into 99.44 percent buoyancy) and Kleenex, which transcended its original purpose as a cosmetics remover when people started using the soft paper to wipe and blow their noses. Best of all, Kelley opens wide the doors to IDEO's vibrant, sometimes wacky office environment, and takes us on a vivid tour of how staffers tackle a design challenge: they start not with their ideas of what a new product should offer, but with the existing gaps of need, convenience, and pleasure with which people live on a daily basis, and that IDEO should fill. (Hence, a one-piece children's fishing rod that spares fathers the embarrassment of not knowing how to teach their kids to fish, or Crest toothpaste tubes that don't "gunk up" at the mouth.) Granted, some of their ideas--like the crucial process of "prototyping," or incorporating dummy drafts of the actual product into the planning, to work out bugs as you go--lend themselves more easily to the making of actual things than to the more common organizational challenge of streamlining services or operations. But, if this big book of bright ideas doesn't get you thinking of how to build a better mousetrap for everything from your whole business process to your personal filing system, you probably deserve to be stuck with the mousetrap you already have. 　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　--Timothy Murphy From Publishers Weekly "Routine is the enemy of innovation," declares Kelley, general manager of IDEO, in this lively and practical guide to nurturing that elusive quality in all organizations. Dubbed "Innovation U." by Fortune and lauded as "the world's most celebrated design firm" by Fast Company, IDEO, through its work on over 3,000 new product programs, has developed a system for staying on the creative cutting edge while keeping clients happy. Kelley handily parses the components of this system--understanding the market, observing real-life users, brainstorming new concepts and developing and refining prototypes on a tight schedule to come up with a commercial product--with examples from the development of such pathbreaking products as the original Apple mouse and the Palm Pilot V. Kelley vividly conveys how "hot teams," assembled for specific projects with concrete goals and deadlines, are the foundation of IDEO's performance-based reputation. While he recognizes that not every organization is a hip design firm, Kelley believes that all organizations can gain an edge by innovating; among the successes he cites are Amazon, Igloo, Shoebox Greetings and Sephora. IDEO has learned and profited from maxims like "Fail often to succeed sooner." Many who previously feared change may answer his unpretentious call to "Start by following your customer journey, breaking it down into component elements, and asking yourself how you can deliver a better experience." Illustrations. (Feb.)Forecast: Featured in a half-hour segment of Nightline last year that ranked among the most popular aired on the show, IDEO's culture of innovation has received broad exposure. This well-written, well-organized and energizing guide will be a magnet for more attention, and could have a shot at business bestseller lists. Book Dimension length: (cm)24.3 　　　 　　　　　 　　　　　 width:(cm)16.1

《设计元素》是一本供学生和设计者学习的参考书。作为一本设计的启蒙读物，它包含了制作各种简单形体及创造复杂方法去解决困难的设计问题。作为对设计中存在的实际关系的综合论述，它使读者能够更好地理解三维设计。罗伊娜·里德·科斯塔罗在普拉特学院教授了50年的“工业设计”，在这里她发展出的这套学习课程已经成为了世界各国设计教学的基础课程，而这个课程以及这里对抽象的视觉构成特征的基础练习也成为了她一生的追求。罗伊娜·里德·科斯塔罗所培养的学生，以及她的学生所培养的学生，彻底改变了美国设计的面貌。

《设计与视知觉》是由中国建筑工业出版社出版的。

與其尋找完美，不如「剛剛好合適」 當代日本設計大師深澤直人第一手剖析「減法式設計」 生態心理學╳工業設計╳ 建築的三方對話 讓設計自然存在的新設計思維！ 無印良品的車站手錶、深澤直人的壁掛式CD Player、Jasper Morrison的GLO－BALL燈、Alvar Alto的麥雷亞宅邸、科比意的拉托雷修道院……，這些設計／建築個案完美地調和了人、物品與環境的關係，不僅令人印象深刻，也提示了我們有別於傳統的設計思維： 從環境出發（vs以人為中心） 掌握設計者與使用者共感的元素（vs基於設計者與使用者的主觀意識） 在「不加思索」的行為中醞釀客觀的物品（vs設計者的個性與主觀意念） 使用者自行發現設計隱含的價值（vs設計者賦予的使用行為） LATER WOW（vs FIRST WOW） 日本知名的設計師深澤直人、建築師後藤武、生態心理學者佐佐木正人，在本書共聚一堂，分享在「affordance」的觀點下捕捉到的「設計」本質。除了設計原理，本書也兼及設計的實踐和創作，並援引美術／建築／設計的代表作品，讓讀者明瞭如何構思、判斷與進行設計工作的步驟。書末特別收錄延伸閱讀書目、經典名句、關鍵詞年表與關係圖。

◆全球工业设计教父，世界顶级创意咨询公司青蛙公司创始人哈特穆特·艾斯林格，首次揭秘设计战略如何塑造商业的未来，如何将创新型战略融入机构的竞争战略框架之中。 ◆《一线之间》汇集了艾斯林格40年来最为宝贵的实践财富，记录下了他和青蛙是如何帮助苹果、微软、路易威登、汉莎航空、迪士尼等企业成为这个世界上最具辨识度品牌的过程。 ◆艾斯林格以独特的视角、丰富的故事和全球化思维，在《一线之间》中探索了如何构建具备环境可持续性的、有益于创建繁荣而持久的全球经济的商业解决方案。 ◆艾斯林格认为，商业领导者和设计师可以协力构建创意型战略，这种战略可以保证公司在未来获利更丰厚、更具可持续性。 ◆设计战略决定商业的未来。在锐意创新和安于现状之间有一道分水岭，设计必须跨越这条将商业与文化割裂的线。本书的精髓就存在于这“一线之间”，它穿过喧嚣的商业文化，让杰出的设计战略脱颖而出。在模仿与创新、平庸与卓越的一线之间，你选择待在舒适的这一端,还是迈向无限的未来？

工业设计是一门新兴的、很有发展前景的重要学科。我国的工业设计专业从开始的几所大学设置，只有几年的时间，目前，已超过三百多所大学设有该专业，发展的势头有增无减。但办好工业设计专业，却任重而道远。作为中国最早设有工业设计专业之一的无锡轻工大学设计学院教师，颇感压力巨大。因为工业设计是新兴学科，学科目标要探索，学科方法要研究，学科体系要建设，而作为教学这一环，课程建设是重中之重。 　　《设计心理学》除了介绍一般的消费心理的法律以外，更关注外部世界的最新发展动态，力求使设计专业的学生有更宽泛的国际视野，更扎实的对本国企业文化的了解，同时掌握比较先进的采集企业内、外实态数据的技能和方法，努力实现无锡轻工大学设计学院的培养目标——“具有国际文化视野的、中国文化特色的、符合知识经济时代需要的未来设计师。”

The meaning of things is a study of the significance of material possessions in contemporary urban life, and of the ways people carve meaning out of their domestic environment. Drawing on a survey of eighty families in Chicago who were interviewed on the subject of their feelings about common household objects, Mihaly Csikszentmihalyi and Eugene Rochberg-Halton provide a unique perspective on materialism, American culture, and the self. They begin by reviewing what social scientists and philosophers have said about the transactions between people and things. In the model of 'personhood' that the authors develop, goal-directed action and the cultivation of meaning through signs assume central importance. They then relate theoretical issues to the results of their survey. An important finding is the distinction between objects valued for action and those valued for contemplation. The authors compare families who have warm emotional attachments to their homes with those in which a common set of positive meanings is lacking, and interpret the different patterns of involvement. They then trace the cultivation of meaning in case studies of four families. Finally, the authors address what they describe as the current crisis of environmental and material exploitation, and suggest that human capacities for the creation and redirection of meaning offer the only hope for survival. A wide range of scholars - urban and family sociologists, clinical, developmental and environmental psychologists, cultural anthropologists and philosophers, and many general readers - will find this book stimulating and compelling.

IDEO总裁兼首席执行官蒂姆•布朗 最新著作 创新工场董事长兼首席执行官 李开复 隆重推荐 这不是写给设计师看的书，是为追求设计思考的组织及个人打造的蓝图，协助将设计思考这种以创意解决难题的做法，带进生活、组织、产品和服务，为社会整体和企业发掘新的替代方案。 设计思考的价值不只局限在创意产业，或负责产品设计的工作者。事实上，用设计思考来解决需要多方考虑的抽象问题时，往往能发挥强大的功效，例如提升顾客对旅馆的经验感受，鼓励银行客户存更多钱，或为公益广告铺陈感动人心的叙述。设计思考的应用范围不断扩大，以解决各样的议题与关怀，从如何在开发中国家递送干净的饮水，到如何提升机场维安和微额融资的效率等等。 在书中，享誉国际的创新设计公司IDEO总裁蒂姆•布朗，带领我们认识“设计思考”。这本洋溢着活力、能够启发灵感的指南，是每位迎接今日挑战以创造明日机会的人不可或缺的宝典。