Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation Studios—into the story meetings, the postmortems, and the “Braintrust” sessions where art is born. It is, at heart, a book about how to build and sustain a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.” For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner twenty-seven Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Now, in this book, Catmull reveals the ideals and techniques, honed over years, that have made Pixar so widely admired—and so profitable. As a young man, Catmull had a dream: to make the world’s first computer-animated movie. He nurtured that dream first as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged an early partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later and against all odds, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the thirteen movies that followed, all of which debuted at #1 at the box office—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and ideas that defy convention, such as: • Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better. • If you don’t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. • Do not assume that general agreement will lead to change—it takes substantial energy to move a group, even when all are on board. Advance praise for Creativity, Inc. “Many have attempted to formulate and categorize inspiration and creativity. What Ed Catmull shares instead is his astute experience that creativity isn’t strictly a well of ideas but an alchemy of people. In Creativity, Inc., Ed reveals, with commonsense specificity and honesty, examples of how not to get in your own way and realize a creative coalescence of art, business, and innovation.”—George Lucas

In 1986, three visionaries - John Lasseter, Ed Catmull, and Steve Jobs - united to form Pixar Animation Studios. Combining their respective abilities in animation, computer graphics, and entrepreneurship, their goal was to create the very first feature length computer animated film. Against all odds and overcoming myriad obstacles, the tiny studio created "Toy Story" and single-handedly changed the course of animation forever. Twenty years later, and after seven groundbreaking, record-setting movies, the team at Pixar celebrates their journey in this full-colour compendium.Over 400 pieces of exquisite concept art, storyboard sketches, and photographs testify to Pixar's wild creativity. Over 50,000 words of text bring to life all the quirky personalities and the unique corporate culture they have fostered. With extensive and never-before-published interviews with John Lasseter, Ed Catmull, Steve Jobs, George Lucas, and Leonard Maltin, "To Infinity and Beyond!" functions as a textbook for future animators, as a fascinating business book, and as the art book of the season

Celebrate the 20th anniversary of Pixar Animation Studios with film and concept art from every Pixar feature-length and short film to date.

With the sophisticated graphics of Toy Story, A Bug's Life, and Toy Story 2 to their credit, Pixar has become the studio to watch for brilliant animation. Their next movie, Monsters, Inc., (releasing on November 2nd) stars John Goodman and Billy Crystal as two working-class monsters whose job it is to scare children. Graphically innovative and wildly imaginative, this book takes a sneak peek behind the scenes at the early developmental stages of this sure-to-be box office hit. Representing the pinnacle of concept art today, The Art of Monsters, Inc. is the only forthcoming title for the adult fan, and it will capture the attention of artists, film-goers, and special effects enthusiasts everywhere.

"The Pixar Treasures" is a scrapbook of instinct and inspiration, experiences readers can touch, and visions that exist only in the imagination. It begins with a group of animators who were inspired by Walt Disney films. In the late 1970s and early '80s, John Lasseter, Brad Bird, and Joe Ranft were hired into an apprenticeship program at Walt Disney Productions. The last of Disney's golden age artists, including animators Eric Larson, Milt Kahl, Frank Thomas, and Ollie Johnston mentored the young dreamers, and as Pixar later developed, their work would draw heavily from this direct connection with Walt Disney's "Nine Old Men." The tale continues with Pixar's foray into computer animation, and the resulting success of Toy Story. With chapters on A Bug's Life; Monsters, Inc.; Finding Nemo; The Incredibles; Cars; Ratatouille; and WALL*E, Hauser's narrative covers the struggles, growth, and successes of an incredible animation studio. And it gives readers a sneak peak at the newest Disney*Pixar film, Up. Filled with unique removable keepsakes, The Pixar Treasures is an essential collector's item for every Pixar fan.

Pixar Animation Studios, the innovators behind Toy Story, Finding Nemo , and Ratatouille , has again reinvented the genre with WALL E . When a robot searching for a connection finds EVE, a sleek female probe-droid from outer space, he embarks on an adventure-filled journey across the galaxy. Inspired by classic films, and a brave venture in its own right, WALL E is set to awe audiences this summer. The Art of WALL E includes more than 250 imaginative pieces of concept art, including storyboards, full-color pastels, digital and pencil sketches, character studies, color scripts, and more. The astute text—featuring quotes from the director, artists, animators, and production team—unearths the filmmakers' historical inspirations and reveals a studio confidently pushing the limits of animation.

1986年，天才动画师约翰•拉赛特，梦想家史蒂夫•乔布斯和技术大师艾德•卡特莫尔联手创立了皮克斯动画工作室。在他们追逐梦想制作世界上第一部计算及动画的道路上，推动了计算机图形技术的发展，彻底改变了电影行业。在这本书里，我们首次向人们讲述这个不可思议的故事，完整生动地还原了每一个关键时刻。独家专访导演、制片人、动画师、配音演员和业内人士，畅谈皮克斯动画工作室的纸片哲学和惊人的成功，包含了500多个概念作品、动画脚本和快照，部分图片为首次披露，完美展现了这个独一无二够工作室的发展历程。

The roller-coaster rags-to-riches story behind the phenomenal success of Pixar Animation Studios: the first in-depth look at the company that forever changed the film industry and the "fraternity of geeks" who shaped it. "The Pixar Touch" is a story of technical innovation that revolutionized animation, transforming hand-drawn cel animation to computer-generated 3-D graphics. It's a triumphant business story of a company that began with a dream, remained true to the ideals of its founders--antibureaucratic and artist driven--and ended up a multibillion-dollar success. We meet Pixar's technical genius and founding CEO, Ed Catmull, who dreamed of becoming an animator, inspired by Disney's "Peter Pan "and "Pinocchio," realized he would never be good enough, and instead enrolled in the then new field of computer science at the University of Utah. It was Catmull who founded the computer graphics lab at the New York Institute of Technology and who wound up at Lucasfilm during the first "Star Wars" trilogy, running the computer graphics department, and found a patron in Steve Jobs, just ousted from Apple Computer, who bought Pixar for five million dollars. Catmull went on to win four Academy Awards for his technical feats and helped to create some of the key computer-generated imagery software that animators rely on today. Price also writes about John Lasseter, who catapulted himself from unemployed animator to one of the most powerful figures in American filmmaking; animation was the only thing he ever wanted to do (he was inspired by Disney's "The Sword in the Stone"), and Price's book shows how Lasseter transformed computer animation from a novelty into an art form. The author writes as well about Steve Jobs, as volatile a figure as a Shakespearean monarch . . . Based on interviews with dozens of insiders, "The Pixar Touch" examines the early wildcat years when computer animation was thought of as the lunatic fringe of the medium. We see the studio at work today; how its writers, directors, and animators make their astonishing, and astonishingly popular, films. The book also delves into Pixar's corporate feuds: between Lasseter and his former champion, Jeffrey Katzenberg ("A Bug's Life" vs. "Antz"), and between Jobs and Michael Eisner. And finally it explores Pixar's complex relationship with the Walt Disney Company as it transformed itself from a Disney satellite into the $7.4 billion jewel in the Disney crown.

《皮克斯总动员》讲述了：《玩具总动员》、《海底总动员》、《超人总动员》、《美食总动员》、《汽车总动员》、《机器人总动员》，在这些充满奇思妙想、制作精良、大名鼎鼎的经典动画电影的背后，有一个共同的名字——皮克斯动画工作室。作为当今最成功的动画电影缔造者，其技术和创意有口皆碑。在20年的时间里，这家公司从几个电脑动画的狂热爱好者制作动画电影的梦想工作室，迅速成长为比肩甚至超越迪斯尼的动画巨擘。《皮克斯总动员》向我们生动讲述了皮克斯非凡成就背后不为人知、起起伏伏的成长历程，深入展示了这家彻底颠覆电影产业传统观念的公可和创建这家公司的“奇人”们，这些创意天才们从最初的梦想，到真正实现梦想，最终创造了数十亿美元的财富。他们成功的秘诀也正如皮克斯的标志——跳跳灯所象征的那样：孜孜不倦的工作、勇于实践的风格、左右逢源的灵感，以及不墨守成规的个性。翻开《皮克斯总动员》，您总能有所收获。

這是一個創造快樂的行業，擁有說故事的能力、幫大人小孩製造歡笑的魔法，一共創造74億美元的價值！看一群失業的電腦動畫狂，如何造就出地球上最成功、最創意蓬勃的動畫電影公司之一！連迪士尼自己內部的市場研究都顯示，媽媽們比較信任的品牌是皮克斯，而不是迪士尼！ 一個當不成老師的電腦繪圖者，一個被蘋果電腦趕出門、一夜之間從矽谷神童淪為眾人嘲笑對象的過氣角色，再加上中年失業的學術界逃兵……這是個關於一小群人的故事，他們有著同樣的雄心壯志，在數學架構的虛擬世界裡創造了新的說故事方式！他們沿著漫長而迂迴的道路步步前進，終於讓自己的夢想成真。 一九八○年代初期，皮克斯還只是盧卡斯電影旗下的特效部門，而後，靠著動畫天才約翰．拉薩特與眼光獨到的企業家史帝夫．賈伯斯，製作出《玩具總動員》、《海底總動員》、《瓦力》等叫好叫座的電影，不但為動畫電影立下里程碑，更成為動畫製作領域的黃金標準。 皮克斯成為華特迪士尼公司皇冠上最耀眼的寶石，其經濟價值高達74億美元！大衛．A．普萊斯抽絲剝繭，揭開這家公司的光鮮外表，探究皮克斯與迪士尼之間錯綜複雜的愛恨情仇、翔實寫出皮克斯草創期的困境，以及曾歷過的企業長期鬥爭（包括這些動畫界龍頭之間的暗潮洶湧，例如動畫天才拉薩特槓上夢工廠的卡森柏格、賈伯斯對上迪士尼的總裁麥可．艾斯納）。《皮克斯傳奇》生動記錄了皮克斯動畫工作室的歷史、發展，它的故事，是藝術、科技和創業奮鬥三者揉合而成的共同體，展現企業如何從小事情做起，邁向大成功。

★ 全世界最知名、最受欢迎、最有创新精神的皮克斯动画制作工作室的创新传奇 ★ 世界知名的迪士尼研究专家、企业管理咨询专家为你揭秘皮克斯的创新魔法 ★ 打造乐园型企业：创造最快乐的创意团队！ ★★★★★ 众多耳熟能详的动画大片如《玩具总动员》、《海底总动员》、《怪物公司》 、《超人总动员》、《汽车总动员》、《料理鼠王》、《机器人总动员》、《飞屋环游记》、《勇敢传说》等等，它们都诞生于同一家神奇的动画工作室，也是一片充满魔力的创意乐园——皮克斯。 在《皮克斯：关于童心、勇气、创意和传奇》里，世界知名的迪士尼研究专家、企业管理咨询专家将为你揭秘皮克斯的创新魔法，让你感受皮克斯这家与众不同的创新型企业中随处可见的童心、勇气、创意与传奇。 ★★★★★ 全世界最知名、最有创新精神的动画制作工作室——皮克斯——是乔布斯除苹果公司之外给世界留下的另一个伟大遗产。《玩具总动员》、《海底总动员》、《飞屋环游记》等等一部接一部的叫座大片，都是皮克斯出品的经典动画电影。 皮克斯充满活力、永远标新立异的精神是好莱坞企业文化和硅谷科技的合作产物。凭借精彩的创意和先进的技术，皮克斯取得一个又一个令人惊叹的成功。而这家公司的实际拥有者乔布斯，也给皮克斯增添了无穷的传奇色彩。 本书将要告诉你，皮克斯的出类拔萃不仅仅在于拥有优秀的动画设计者、先进的高科技手段等，最重要的是皮克斯内部即是一个能够最大限度激发员工创新能力的天堂。皮克斯那颠覆好莱坞的崭新思维和管理模式，对于任何想要打造具有创新精神的团队、搭建充满创新氛围的环境的企业都有重大启示。 ★ 关于勇气： “在皮克斯，我们几乎总是对行不通的方案更有兴趣，因为这样我们就可以说：好的，这件事没有按我们的期望发展，但是我们收获了意料之外的成效。” ——约翰•拉斯特，皮克斯动画工作室首席创意官 ★ 关于童心： “当我坐在那儿观察我们的动画师的时候，我觉得他们活像是一群紧抓童真不放的人。他们的身旁堆满了玩具，像孩子一样尽兴地玩乐，和他们共处真是美妙的享受，他们总是充满了活泼的生机和乐趣，还时常搞点小机关、耍点小把戏，你简直猜不出他们下一步会做出什么来。” ——匠白光，皮克斯动画工作室创始人之一 ★ 关于创意： “（在皮克斯），我们的目标从不放在缩减成本和提高速度上，我们的创意过程是立足于长远的。” ——布拉德•伯德，《超人总动员》、《料理鼠王》等著名影片导演 “别给创意硬冠上条条框框，创意来去自如，无拘无束。” —— 艾德文•卡特姆，皮克斯动画工作室创始人之一 “如果不营造出一种给冒险行为开绿灯的环境，如果不让稀奇古怪的点子畅通无阻地诞生的话，你生产的产品就很可能要在市场上背负‘山寨’的恶名了。天马行空的无厘头想法往往会为你带来意想不到的结果，让你不禁惊呼：‘哇噻，我八百年也不会有这么好的想法。’” ——兰迪•纳尔逊，皮克斯大学（皮克斯内部培训机构）校长 ★ 还有数不清的传奇……