Part entertainment and part "how-to-succeed-in-business", this unique resource will offer powerful lessons in leadership, management, salesmanship...even chutzpah... for aspiring entrepreneurs and ambitious go-getters of all stripes, all pulled from the enormously popular TV show "The Apprentice". The book will explore key business lessons culled from the weekly episodes of the first three seasons of the show. From lessons on effective selling (team Protege's success in the Lemonade stand business, for example) to launching new ventures (Mosaic's bridal shop triumph) to key management tips (team Net Worth's successful effort at Burger King), "Lessons from The Apprentice" provides the real-life, winning secrets to success directly from the TV show that Donald Trump and the winning participants identify and illustrate on air in each show. In addition to the important business and life lessons from the show, the book will recount the fascinating moves which took place on tasks and in the boardroom in a series of entertaining sections titled "Boardroom Maneuvers", "Winning Moves" and "Fatal Errors". Out of these episodes are a gold mine of tips, skills and advice on how to make the right moves in the Boardroom and the business world. And fabulous never-before-seen photos of the cast and tasks will make for entertaining eye candy.

《跟亿万富翁学徒:特朗普教你发财致富》包括如下几部分第一部分：商业和管理的唐纳德·J·特朗普学派、当一名将军、保持对事业的关注、保持干劲、找个得力的助手、记住：责任由此开始、要明确，不要摸棱两可、问自己两个问题、夸大其辞，只会适得其反、雇佣每一名新员工，都是一次赌博、欢迎每一个创意，俣只采纳正确的、重视能力而不是头衔、管理应针对人而不是工作、敞开你的门、敢想敢干，活出精彩、第二部分：你的职业实习期：来自唐纳德的职业建议、掌握面试、提出加薪要选合适的时机、要坚韧不拔、去打高尔夫球，拥有激情、大张旗鼓地推销自己、相信直觉、做最好的准备，最坏的打算、在重新选择职业时，一定要三思而后行、尽量不握手、留意细节、与听众打成一片（演讲的艺术之一）、十一条准则（演讲的艺术之二）、提升自己的高度、以积极的心态看待一切、读卡尔·荣格的书、认为自己很重要、正确对待批评、机会只垂青那些有准备的人、听乒乓球比赛、每天沉思三小时、着装要注意场合、第三部分：将赚钱进行到底、做自己最好的财务顾问、简单地投资、签一份婚前协议、摆脱中间人、教孩子认识一块钱的价值、第四部分：谈判的秘密、如何抓住他们的把柄，他们就会对你言听计从、考虑一下对方需要什么、通情达理且灵活应变、相信自己的直觉、知道自己想得到什么，但不要急于说出来、确保双方都能获利、有目的放松警惕、固执已见往往是必要的、要有耐心、采取战略上引人注意的大举动、有时，你必须反击、有时，你必须怀恨在心、学会说“不”的价值、第五部分：特朗普的生活方式、发型的艺术、关于流言蜚语的故事、我自己的“第六版”、我生活中的一个星期、第六部分：《学徒》幕后、黄金时段、鸣谢、附录。

在线阅读本书 It’s not good enough to want it. You’ve got to know how to get it. Real estate titan, bestselling author, and TV star Donald J. Trump is the man to teach you the billionaire mind-set–how to think about money, career skills, and life. Here is crucial advice on investing in real estate from the expert, everything from dealing with brokers to renovating to assessing the value of property, buying and selling, and securing a mortgage. Trump will show you how to cut costs, decide how much risk to assume in your investments, and divide up your portfolio. He’ll also teach you how to impress anyone, how to correct or criticize someone effectively, and how to know if your friends are loyal–everything you need to know to get ahead. And once you’ve earned your money, you’ve got to learn to spend it well. Trump presents his consumer guide to the best things in life, from wine to golf clubs to engagement rings. Check out the billionaire lifestyle–how they shop and what they buy. Even if you’re not superwealthy, you can afford many of these luxuries. And what look inside the Trump world would be complete without The Apprentice ? Trump will take you behind the scenes, from the end of season one and into season two, with insights into the making and the meaning of TV’s hottest show. As Donald Trump proves, getting rich is easy. Staying rich is harder. Your chances are better, and you’ll have more fun, if you think like a billionaire. This is the book that will help you make a real difference in your life. From the Hardcover edition.

Inspiration. Success. Confidence. Passion. No one is born with these qualities, but they are the key ingredients for reaching goals, building careers, or turning a blueprint into a breathtaking skyscraper. In The Trump Card, Ivanka Trump, a vice president of development and acquisitions for the Trump Organization and a boardroom adviser on The Apprentice, shares the life lessons and hard-won insights that have made her a rising star in the business world. Whether it’s landing that first job, navigating the workplace, or making a lasting impact, Ivanka’s valuable, practical advice for young women shows how to: • Use uncertainty to your advantage—thrive in any environment • Step up and get noticed at work—focus and efficiency will open doors • Create a strong and consistent identity—your name and reputation are your best assets • Know what you want—get the most out of any negotiation. Ivanka also taps into the wisdom of today’s leaders, including Arianna Huffington, Russell Simmons, and Cathie Black, with "Bulletins" from her BlackBerry. "We’ve all been dealt a winning hand," she writes, "and it is up to each of us to play it right and smart."

在线阅读本书 From the Impresario of NBC’s hit show The Apprentice TRUMP ON TRUMP: “I like thinking big. I always have. To me it’s very simple: if you’re going to be thinking anyway, you might as well think big.” And here’s how he does it: the art of the deal. Beginning with a week in Trump’s high-stakes life, Trump: The Art of the Deal gives us Trump in action. We see just how he operates day to day—how he runs his business and how he runs his life—as he chats with friends and family, clashes with enemies, efficiently buys up Atlantic City’s top casinos, changes the face of the New York City skyline . . . and plans the tallest building in the world. TRUMP ON TRUMP: “I play it very loose. I don’t carry a briefcase. I try not to schedule too many meetings. I leave my door open. . . . I prefer to come to work each day and just see what develops.” Even a maverick plays by rules, and here Trump formulates his own eleven guidelines for success. He isolates the common elements in his greatest deals; he shatters myths (“You don’t necessarily need the best location. What you need is the best deal”); he names names, spells out the zeros, and fully reveals the deal-maker’s art: from the abandoned property that became the Jacob K. Javits Convention Center to the seedy hotel that became the Grand Hyatt; from the race to rebuild Central Park’s Wollman Skating Rink to the byzantine saga of the property that became Trump Tower. And throughout, Trump talks— really talks—about how he does it. TRUMP ON TRUMP: “I always go into a deal anticipating the worst. If you plan for the worst—if you can live with the worst—the good will always take care of itself.” Donald Trump is blunt, brash, surprisingly old-fashioned in spots—and always, always an original. Trump: The Art of the Deal is an unguarded look at the mind of a brilliant entrepreneur and an unprecedented education in the art of the deal. It’s the most streetwise business book there is—and a sizzling read for anyone interested in money and success. From the Hardcover edition.

On the hugely successful hit reality TV show The Apprentice, Donald Trump tells his contenders that location and pricing are supremely significant. But in his own life, there have been other maxims: Do whatever it takes to win. Don't spare the chutzpah. Always use the superlative. Make everything into an advertisement for yourself. Whatever happens, always claim victory. Following these personal commandments, he has turned bragging, self-inflation, and showing off into competitive advantages that have brought him national and international renown. In Donald Trump: Master Apprentice, best-selling author Gwenda Blair recounts a true-life history with more twists and turns than any television producer could possibly imagine. Towering skyscrapers and glittering casinos, a luxury airline and a football-field-size yacht, steamy affairs and bitter lawsuits, near bankruptcy and stormy feuds -- all this and more are part of the life of Trump. An adaptation and update of her definitive biography, The Trumps, this new book provides fresh material on Donald Trump's brushes with bankruptcy, mammoth construction projects, and ever-expanding place in American life. Drawing on recent interviews with the celebrated real estate magnate, his associates, his rivals, and contestants from his television show, Blair offers new insight into the man who seems to have it all. For the first time, we also get a glimpse of the person who will ultimately decide the fate of the Trump brand: Donald Trump, Jr., the real-life apprentice who hopes to put his own imprint on his father's empire.

随着《学徒》的成功，唐纳德·特朗普成了一个神话。他是人人皆知的亿万富翁，他的名字是世界知名的品牌。尽管对他的描写众多，却没有谁能抓住他的精髓。 这一次唐纳德·特朗普破了例，让罗伯特·斯莱特完全进入他的世界，对他进行了100小时贴身跟踪采访。特郎普走到哪儿，斯莱特跟到哪儿。斯莱特还采访了共计150位特郎普的前任雇员、同事、甚至还有他的竟争对手。 本书对全方位地介绍了特郎普：他是生意人，是谋略家，是幸存者，还是名人。你将了解特朗普如何从不知名的房地产商变成了世界房地产巨头；你将看到他究竟是如何做生意的，发现很多他原来不曾透露过的经验教训；你目睹他如何与媒体打资产，看到他如何利用自己的名气两次力挽狂澜，挽救他的赌场。最重要的是，你将了解特朗普如何看待他的名气、他的商业帝国和他 超级奢华的私人生活。