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标签:心理学

  • 经济心理学

    作者:鲁直

  • 人脑之谜

    作者:苏珊.格林菲尔德

  • 儿童心理发展理论

    作者:王振宇

  • 搞懂男人

    作者:凯文・莱曼,陈珊珊

    关于男人,你了解多少: *已婚男人最重要的需求是什么? *老公最痛恨另一半在他背后说什么? *如何善待他的自尊心? *两人性格不同,该如何和睦相处? *在父亲年老时,你能为他做些什么? *你与父亲的关系如何影响你的婚姻? *对什么样的男上司永远不要问“为什么”? *在职场中,你必须具备哪些人格特质,男人才会尊重你? 人类世界是由男人和女人组成的,男人无处不在——你的儿子、老公、父亲、老板、上司、下属……你无时无刻不在跟男人打交道。 男女有别,从身体构造到精神和行为方式。 莱曼博士在书中为你总结了简单、实用的如何与男人相处的39条法则,让你知道“他”如何成长、如何思想、如何成为现在的“他”。 搞懂男人不易,但谨记莱曼法则,搞懂男人不难!
  • 胸部

    作者:蜜玛・史芭朵拉,刘娟君,林瑞霖

    女人并不拥有胸部,是胸部拥有女人,并主导世界对女人的观感。胸部长于我们的肉身,却反过来剥夺了我们的独特性,让我们成为物,陌生的物。突然有一天,我们看着自己赤裸的身袒露乳,惊见乳头恍如竖起的眼睛,堆满问号回瞪着自己的双眼,静静地抱怨,悠悠地抗议。然后我们会想起小时候,想起许多年前自妈妈手中递来的第一件胸罩,想着它如何支撑起成长的感觉,然后甜甜忆起某一段“二垒的岁月”:原来,胸部曾经是我们的欲望枢纽,原来,她是这样忠诚温柔的伴侣,给予我们无法度量的欢愉。 目录 我们的胸部故事 儿时 青春期 我们的母亲 第一件胸罩 我们的父亲 早熟与晚熟 二垒 自我定位 爱恨情结 尺寸 从AA到FF的迷思 减胸 隆乳 工作 同性之间 性爱 超速快感 与心贴近 其他乐趣 说出需求 自我取悦 无关尺寸 战胜痛楚 揭晓时旋 恋乳症 重拾性趣 身为人母 第一征兆 绝非天生 新的体验 寻求指导 流行或落伍 外出用餐 痛苦的抉择 放弃胸部所有权 异性磁场VS婴儿磁场 母乳 断奶 哺乳后遗症 健康 整型并发症 逢我检查 发现肿瘤 面对癌症 有无之间 调整性生活 幸存者 老公 分享彼此的胸部故事 让我们以胸部喂哺情人,喂哺自己;原意的话,怀孕泌乳生养小孩。让胸部成为爱,成为愉快,“她本是情欲核心,也是女人的权力中枢” ——胡淑雯
  • 心灵的成长

    作者:中山大学心理健康教育咨询中心

    这里有: 婉转清简的案例,生动灵巧的描述,丰富多样的材料,活泼有趣的测试,一切都是为了你——心灵的成长!
  • Buyology

    作者:Martin Lindstrom

    Editorial Reviews Review "A page-turner" -Newsweek " Lindstrom dishes up results, alongside a buffet of past research, with clear writing and deft reasoning." -Fast Company “Lindstrom … has an encyclopedic knowledge of advertising history and an abundance of real-world business experience” -The Washington Post “Martin Lindstrom, the boy wonder of branding, tells that the future of shopping is all in the mind” -The Sunday Times (UK) “Shatters conventional wisdom” - CNBC "...brings together a great many strands of research to build a fascinating case. The writing is snappy and the book’s a page turner" -BBC Focus Magazine “Lindstrom's research should be of interest to any company launching a new product or brand” -USA Today "Lindstrom...has an original, inquisitive mind...His new book is a fascinating look at how consumers perceive logos, ads, commercials, brands, and products." -Time “When someone tells you that a book is a "page-turner," you probably think of the latest top-list best-seller. Now you'll think of Buyology….Pick up a copy of this book and get one of those highlighting thingamajiggies before you fix your ad budget for the new year. "Buyology" is definitely money well-spent.” -The Eagle Tribune “Why do rational people act irrationally? Written like a fast paced detective novel, "Buyology" unveils what neuromarketers know about our decision making so we can buy and sell more insightfully." - Dr. Mehmet C Oz Professor of Surgery, Columbia University, and author of YOU -The Owner’s Manual “Move over Tipping Point and Made to Stick because there’s a new book in town: Buyology. This book lights the way for smart marketers and entrepreneurs.” -Guy Kawasaki, Author of The Art of the Start "Martin Lindstrom is one of branding's most original thinkers" -Robert A. Eckert, CEO & Chairman, Mattel, Inc. “Lindstrom takes us on a fascinating journey inside the consumer brain. Why do we make the decisions we do? Surprising and eye opening, Buyology is a must for anyone conducting a marketing campaign.” -Ori Brafman, author of the bestselling book, Sway "Full of intriguing stories on how the brain, brands and emotions drive consumer choice. Martin Lindstrom’s brilliant blending of marketing and neuroscience supplies us with a deeper understanding of the dynamic, largely unconscious forces that shape our decision making. One reading of this book and you will look at consumer and producer behavior in an entirely new light.” -Philip Kotler, Ph.D., S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University "A riveting read. Challenging, exciting, provocative, clever, and, even more importantly, useful!" -Andrew Robertson, CEO & President, BBDO Worldwide Lindstrom can be a charming writer. He has an encyclopedic knowledge of advertising history and an abundance of real-world business experience Product Description How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them? In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among his finding: Gruesome health warnings on cigarette packages not only fail to discourage smoking, they actually make smokers want to light up. Despite government bans, subliminal advertising still surrounds us – from bars to highway billboards to supermarket shelves. "Cool” brands, like iPods trigger our mating instincts. Other senses – smell, touch, and sound - are so powerful, they physically arouse us when we see a product. Sex doesn't sell. In many cases, people in skimpy clothing and suggestive poses not only fail to persuade us to buy products - they often turn us away . Companies routinetly copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars. Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds. Includes a foreword by Paco Underhill.
  • 抑郁症的整体干预

    作者:王祖惕,孙琳

    《抑郁症的整体干预》呈现了抑郁症的一般表现、发生发展过程、治疗手段、社会干预及自杀的防治等内容,提出了整体干预抑郁症的一系列方法,以帮助读者了解抑郁症的相关知识,普及和提高对抑郁症的认识,提高抑郁症患者的就诊率和治疗率,帮助他们减轻身心痛苦和避免自杀悲剧的发生。同时也希望引起社会的关注和重视,共同关心和帮助抑郁症患者,使他们能更好地适应社会。
  • madness: a bipolar life

    作者:Marya Hornbacher

    An astonishing dispatch from inside the belly of bipolar disorder, reflecting major new insights When Marya Hornbacher published her first book, Wasted: A Memoir of Anorexia and Bulimia, she did not yet have the piece of shattering knowledge that would finally make sense of the chaos of her life. At age twenty-four, Hornbacher was diagnosed with Type I rapid-cycle bipolar, the most severe form of bipolar disorder. In Madness, in her trademark wry and utterly self-revealing voice, Hornbacher tells her new story. Through scenes of astonishing visceral and emotional power, she takes us inside her own desperate attempts to counteract violently careening mood swings by self-starvation, substance abuse, numbing sex, and self-mutilation. How Hornbacher fights her way up from a madness that all but destroys her, and what it is like to live in a difficult and sometimes beautiful life and marriage -- where bipolar always beckons -- is at the center of this brave and heart-stopping memoir. Madness delivers the revelation that Hornbacher is not alone: millions of people in America today are struggling with a variety of disorders that may disguise their bipolar disease. And Hornbacher's fiercely self-aware portrait of her own bipolar as early as age four will powerfully change, too, the current debate on whether bipolar in children actually exists. Ten years after Kay Redfield Jamison's An Unquiet Mind, this storm of a memoir will revolutionize our understanding of bipolar disorder.
  • 飞吧孩子

    作者:(日)坂元良江

    老师们眼中,刚上小学四年级的小拓是个“问题”学生:“上课时老爱发出奇陸的声响,制造噪音,影响其他同学学习。”“注意力不集中,基本不举手发言,也不回答老师的提问,有自闭倾向。”“注意力分散,精神恍惚,无法安静下来。” 在母亲看来,独生子小拓心地善良,有自己的个性,不讨厌上学,成绩也不错。 由于家庭教育和学校教育的观念、方法大相径庭,小拓常常感到无所适从,甚至一度陷入歇斯底里的状态。为了小拓的将来,母亲良江作出了一个重要的决定:让10岁的小拓转学到英国夏山学校。 小拓在这所崇尚自由教育、顺应孩子们自由天性的学校呈健康成长。16岁毕业时,他已经蜕变成为一个开朗、自信的青年,找到了自己未来的发展方向。 《窗边的小豆豆》中小林校长就是受到夏山学校影响,创办了巴学园。夏山学校的教育本质在于尊重孩子、关爱孩子、让孩子快乐地学习和成长。
  • 心思的战场

    作者:JOYCE MEYER乔依丝·迈尔

    我们的行动是心思意念的直接产物。如果我们有消极的意念,就会有消极的生命,相反,若我们根据神的话语而心意更新,就能从经历中验证神在我们生命中“善良、纯全、可喜悦的旨意”。 许多人的问题根源是在于他们引发生命中困境丛生的思考模式。撒旦对每个人都发出错误的讯息,我们要学习分辨哪些形式的思考为圣灵所接受,哪一些则不为圣灵所接受。 心思就是战场,因此,我们必须提升我们的意念对准神的意念;我们的意念越是往好的方向改变越多,生命也会有越多好的改变。当我们开始在思维中看见神的美好计划,就会迈开步伐行在其中。
  • 教育心理学

    作者:教师资格认定考试编写组

    《教师资格认证及师范类毕业上岗考试辅导教材•教育心理学》涵盖教师资格考试中要求的全部知识点,每道试题的解析都经过编者的深思熟虑,并且按照出题思路和标准答案对每道试题都进行了详细、独到和启发性极强的解析,力求让每道试题都具有前瞻性、专业性和代表性,全面反映教师资格考试内容的最新特点。
  • Investment Psychology Explained

    作者:Martin J. Pring

    Expert advice in a back-to-basics handbook on how to beat the market—the classic way In Investment Psychology Explained Martin J. Pring, one of the most respected independent investment advisors in the world, argues that in the revisionist '90s there are no quick, magical paths to market success. Rather, he emphasizes the timeless values of hard work, patience, and self-discipline—and much more. Drawing on the wisdom of creative investors such as Jesse Livermore, Humphrey Neill, and Barnard Baruch, as well as his own experience, Pring shows how to: Overcome emotional and psychological impediments that distort decision making Map out an independent investment plan—and stick to it Know when to buck herd opinion—and "go contrarian" Dispense with the myths and delusions that drag down other investors Resist the fads and so-called experts whose siren call to success can lead to disaster Exploit fast-breaking news events that rock the market Deal skillfully with brokers and money managers Learn and understand the rules that separate the truly great investors and traders from the rest Reading Investment Psychology Explained will give you a renewed appreciation of the classic trading principles that, through bull and bear markets, have worked time and again. You'll see, with the help of numerous illustrative examples, what goes into making an effective investor—and how you can work toward achieving that successful profile.
  • 心理奇境

    作者:可欣

    《心理奇境》(最不可思议的136个心理改变行为的奇幻现象)内容简介:屠格涅夫说:“人的心灵是一座幽暗的森林。”《心理奇境》的这些小故事,带领您走进神奇的心灵小径,让您轻松认识种种心理现象,从这些哲思般的故事中得到精彩且经典的启示,跟着《心理奇境》的内容走进您的内心深处,让您更清晰地认识自己。请在一个个故事中涤荡您的心灵,保持心理的健康,发掘内心的潜能,为成功做好充分的准备。
  • 覺悟勇士:香巴拉的智慧傳承

    作者:邱陽.創巴仁波切(Chogyam Tru

    《覺悟勇士》英文一書自一九八四年在美出版後,至今,已被翻譯成十六種世界語言,發行八十萬冊,利益眾生,無遠孚屆,已超越地域、文化、宗教的藩籬。 什麼是覺悟勇士? 相傳,在西藏有一個名為「香巴拉」的傳奇國度,這是一個和平繁榮,人人為之嚮往的地方。在香巴拉社會的發展過程中,佛教扮演著舉足輕重的角色。據說,在香巴拉的第一位國王達瓦‧桑波(Dawa Sangpo)領受佛陀的教導之後,香巴拉的所有居民開始修持禪定,遵循慈悲、關愛一切有情眾生的佛法道路。因此,不只是國王,包括香巴拉的所有臣民,都成為高度發展的眾生。 如果要用一句話來代表香巴拉教法,莫過於「香巴拉勇士」。本書所談論的就是,如何通往香巴拉這傳奇王國的道路,和它內在的象徵意義。 邱陽.創巴仁波切一直以來對香巴拉王國具有高度的興趣,在他一九七七年的閉關期間,寫出一系列關於香巴拉的教授,並且要求他的弟子創立一個世間性、開放給大眾的禪修課程,並為這個課程取名為「香巴拉訓練」(Shambhala Training)。本書編輯群在邱陽.創巴仁波切的指導之下,檢閱他所有與香巴拉有關的演說,從中挑選最好、最適當的論述,闡明創巴仁波切對於香巴拉教法的理想與實踐方法。 如何成為一名勇士? 香巴拉教法奠基在一個前提之上:有一種基本的人類智慧,能夠解決世界的種種難題。這種智慧就是「勇士之道」。「勇士」(warrior)這個字,是取自藏文的「帕渥」(pawo),其字面意義是「勇敢的人」,而勇士之道所代表的是一種人類無畏無懼的精神。勇士之道和香巴拉願景的首要原則,即不畏懼自己的真實面貌。究竟而言,那是勇氣的定義:不畏懼自己。香巴拉願景教導我們,在面對巨大難題的時候,我們既可以表現英勇,也可以表現仁慈。「香巴拉」所代表的是世間覺醒的可能,鼓勵我們可以隨時安住在自信的狀態中,真誠的保有自己原本的面貌,並擁有以慈愛善待他人的勇氣。
  • 人心破译术

    作者:[日]多湖辉

  • 我的人生思考

    作者:詹姆士·艾伦

    《我的人生思考》由《思想的力量》、《自信与实践》、《命运的主宰》和《生命的安顿》汇编而成,是一部启发世人的哲学原典,一颗人类文坛上闪亮的钻石! 虽然本书是约一个世纪前的著作,但至今全世界仍不断有新读者加入。这或许是惟一次于《圣经》,历久不衰的畅销书!
  • 音乐治疗

    作者:朱丽叶特・阿尔文(Juliette Al

    《音乐治疗》(Music Therapy)是英国治疗协会主席、大提琴家朱丽叶特・阿尔文(Juliette Alvin)女士所著,在美国纽约出版。该书在美国的音乐治疗界中有一定的影响。它不是一本临床实用手册,而是一本介绍音乐治疗学原理的书,因而作者用了较多的篇幅论述音乐治疗学的历史发展和基本理论。 导言摘录: 音乐治疗是一门合理的学科,它与艺术、物理、生理以及人类的情绪有着极为密切的联系。它给音乐增加了一个新的范畴。 音乐治疗是以包括人体、大脑、精神和情绪在内,被称为“音乐的人”(The humanity of music)为基础的,它作用于人类的先天人格、教育、社会及其文化环境。这一学科范围之大,可用一句名言来表达:“我是人,我了解人的一切”。 音乐是在整个人类历史时期和一切社会中,人类取得的最伟大的成就之一。它是在人类迫切地要求与微观世界和宏观世界取得联系的过程中诞生的。音乐能激发人的情绪与欲望,能打开通向美的大门,使情绪得到宣泄的机会。音乐作为文化和社会环境中的一部分,帮助人们为赖以生存的社会取得联系。在这里,音乐实际上起到了一种催化剂的作用。 音乐治疗是在一系列学科的边缘上产生的一个特殊领域。音乐治疗使用音乐对那些诸如生理缺陷、精神紊乱或情绪紊乱的患者进行治疗、调节、教育和训练的控制运用。 音乐对于现代人来讲是由多种因素组成的综合性产物,是处于一种永远变化而又暂时的相互联系的状态。每一种音乐的声音实体通常只是部分人的认知世界,人们总是根据自己的人种和文明状态对这一实体作出解释和运用。
  • 九型人格

    作者:黄俊华

    《九型人格:成就自我与他人的窍门》是一门完善的关于人的性格类型的学说,也是一种古老的智能。九型人格最重要的作用是我们具有知己知彼的能力。一是自我了解,直到我们哪些地方可以改善;二是了解别人,以便更有效地与他人沟通。可口可乐、诺基亚、惠普等企业纷纷运用九型人格于企业管理之中。九型人格也被纳入了IT巨头SGI公司的持续教育课程以及美国斯坦福大学的MBA课程。性格决定命运,成就人生的首要条件是要成就自己的性格。掌握九型人格,正是成功的窍门所在。