Offering a startling perspective on the social and economic problems of contemporary America, a controversial study examines the relationship between ethnicity and intelligence. Reprint. 125,000 first printing. NYT.

《对策中的制胜之道》是上海人民出版社出版的，美国的罗伯特·艾克斯罗德编著的，《对策中的制胜之道》内容简介：一本揭示“重复囚犯困境”游戏深层内涵的书，在国际学术界、社会界和政治界有重要影响。

This work has become a benchmark of popular anthropology and psychology. Zoologist Desmond Morris considers humans as being simply another animal species in this classic book first published in 1967. Here is the Naked Ape at his most primal in love, at work, at war. Meet man as he really is: relative to the apes, stripped of his veneer as we see him courting, making love, sleeping, socializing, grooming, playing. The Naked Ape takes its place alongside Darwin’s Origin of the Species , presenting man not as a fallen angel, but as a risen ape, remarkable in his resilience, energy and imagination, yet an animal nonetheless, in danger of forgetting his origins. With its penetrating insights on mans beginnings, sex life, habits and our astonishing bonds to the animal kingdom, The Naked Ape is a landmark, at once provocative, compelling and timeless.

《文化:社会学的视野》试图为方兴未艾的文化研究提供一种社会学视角，涉及文化制度结构、历史与遗产、文化的社会生产与传播、文化效果、文化意义与社会行动等理论问题，同时也涵盖了大众文化与精英文化、消费主义、后现代主义等当代文化现象，是一本文化社会学和文化研究方面不可多得的概论性著作。

这是一部文化研究中国化的实验性著作。本书试图结合社会学、心理学、哲学等方法，对中国乡村经验及其微观权力形态进行全面的文化分析。与历史学家和社会问题专家的宏观权力分析视野不同的是，本书从微观权力以及经验冲突角度入手，通过对时间、空间、嚣物、身体动作的哲学和心理学分析，更为细腻地叙述了宏观权力结构在乡村经验的各个层面（比如乡村器物——农具、家具、玩具层面、身份等级层面，乡村的时间体验和空间经验层面，微观社会学的身体姿态和表现层面等）的转化过程。本书涉及到乡村时空哲学、农民心态分析、器物现象分析等方法，但所有这些分析方法，都是乡村微观权力形态分析的通道，也是重现（重新编码）乡村经验的方法。本书的另一特点是，采用了理论逻辑融会于叙事过程之中的方式，全书具有很强的可读性。

《性与理性》的翻译是一个愉悦的过程，不仅是偶尔突破禁忌而不被人察觉时的那种愉悦，更重要的是一种智识上的愉悦。追随着波斯纳的笔，我漫游从古希腊罗马到今天的北欧国家，从现代美国到非洲桑比亚（一个名字虚构的部落），性这个因禁忌、神秘而陌生的领域在不知不觉中展示出其自身的理性逻辑。当年的经验和直流不断破醒和反思，我不仅看到了，而且理解了许多先前从未理解的事情。 这是一本法官写的关于性的书。因此，至少在两种意义上，它犯了忌讳。第一，性本身，至少性的许多问题，至今在包括美国的许多国家仍然是犯忌讳的；第二，如果说其他人偶尔谈谈性还可以原谅，而一位法官，一位著名法学家丢下那么多“重要的法律学术问题”不讨论，却讨论这样一个“不入流”、这样一个“下三滥”的问题，这也犯忌讳；甚至会被人们认为很下流。

《黑寡妇》一书试图勾划出一个谣言建构的富有意义的过程，分析了谣言的示意和传播的模式，在作者看来，示意和传播是密切相关的；叙述该核心的维持是谣言得以存在的条件，尽管谣言不断由此及彼传播，但叙事核心仍很少变化。作者试图通过这种分析进而长到一个社会不确定时刻出现的消息传播中所包含的因素，以便得出释放状况下谣言的变动成份。

《社会研究方法基础(第3版)》是一本系统介绍实证类社会学研究方法的本科教材。一般说来，社会科学探索的主要目的在于回答是什么和为什么，而不是应该如何。这也是社会科学与人文学科之间的重要区别之一。艾尔•巴比这本《社会研究方法基础》就是告诉我们该如何回答是什么和为什么的一《社会研究方法基础(第3版)》。该书脱胎于作者久负盛名的《社会研究方法》。如果说新版《社会研究方法》凝聚了作者三十余年的心血，那么《社会研究方法基础》的第三版则是作者三十余年心血的精华。同样重要的是，《社会研究方法基础(第3版)》反映了社会科学世界里方法论的最新发展趋势。

Book Description This celebrated New York Times bestsellernow poised to reach an even wider audience in paperbackis a book that is changing the way North Americans think about selling products and disseminating ideas. Gladwells new afterword to this edition describes how readers can constructively apply the tipping point principle in their own lives and work. Widely hailed as an important work that offers not only a road map to business success but also a profoundly encouraging approach to solving social problems. Amazon.com "The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject. For example, Paul Revere was able to galvanize the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston," he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day--think of how often you've received information in an e-mail message that had been forwarded at least half a dozen times before reaching you. Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue's Clues, or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell's closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a general audience in ages. It seems inevitable that "tipping point," like "future shock" or "chaos theory," will soon become one of those ideas that everybody knows--or at least knows by name. 　　　　　　　　　　　　　　　　　　　　　　　　　　　　--Ron Hogan From Publishers Weekly The premise of this facile piece of pop sociology has built-in appeal: little changes can have big effects; when small numbers of people start behaving differently, that behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. Gladwell's thesis that ideas, products, messages and behaviors "spread just like viruses do" remains a metaphor as he follows the growth of "word-of-mouth epidemics" triggered with the help of three pivotal types. These are Connectors, sociable personalities who bring people together; Mavens, who like to pass along knowledge; and Salesmen, adept at persuading the unenlightened. (Paul Revere, for example, was a Maven and a Connector). Gladwell's applications of his "tipping point" concept to current phenomena--such as the drop in violent crime in New York, the rebirth of Hush Puppies suede shoes as a suburban mall favorite, teenage suicide patterns and the efficiency of small work units--may arouse controversy. For example, many parents may be alarmed at his advice on drugs: since teenagers' experimentation with drugs, including cocaine, seldom leads to hardcore use, he contends, "We have to stop fighting this kind of experimentation. We have to accept it and even embrace it." While it offers a smorgasbord of intriguing snippets summarizing research on topics such as conversational patterns, infants' crib talk, judging other people's character, cheating habits in schoolchildren, memory sharing among families or couples, and the dehumanizing effects of prisons, this volume betrays its roots as a series of articles for the New Yorker, where Gladwell is a staff writer: his trendy material feels bloated and insubstantial in book form. Agent, Tina Bennett of Janklow & Nesbit. Major ad/promo. (Mar.) From Library Journal This genial book by New Yorker contributor Gladwell considers the elements needed to make a particular idea take hold. The "tipping point" (not a new phrase) occurs when something that began small (e.g., a few funky kids in New York's East Village wearing Hush Puppies) turns into something very large indeed (millions of Hush Puppies are sold). It depends on three rules: the Law of the Few, the Stickiness Factor, and the Power of Context. Episodes subjected to this paradigm here include Paul Revere's ride, the creation of the children's TV program Sesame Street, and the influence of subway shooter Bernie Goetz. The book has something of a pieced-together feel (reflecting, perhaps, the author's experience writing shorter pieces) and is definitely not the stuff of deep sociological thought. It is, however, an entertaining read that promises to be well publicized. Recommended for public libraries. 　　　　　　　　　　　　　　　　　　　　　　　　　　　　　-Ellen Gilbert, Rutgers Univ. Lib., New Brunswick, NJ From Booklist Gladwell, a New Yorker staff writer, offers an incisive and piquant theory of social dynamics that is bound to provoke a paradigm shift in our understanding of mass behavioral change. Defining such dramatic turnarounds as the abrupt drop in crime on New York's subways, or the unexpected popularity of a novel, as epidemics, Gladwell searches for catalysts that precipitate the "tipping point," or critical mass, that generates those events. What he finds, after analyzing a number of fascinating psychological studies, is that tipping points are attributable to minor alterations in the environment, such as the eradication of graffiti, and the actions of a surprisingly small number of people, who fit the profiles of personality types that he terms connectors, mavens, and salesmen. As he applies his strikingly counterintuitive hypotheses to everything from the "stickiness," or popularity, of certain children's television shows to the spread of sexually transmitted diseases, Gladwell reveals that our cherished belief in the autonomy of the self is based in great part on wishful thinking. 　　　　　　　　　　　　　　　　　　　　　　　　　　　　　Donna Seaman From AudioFile Why is it that fashion trends change the way we dress? Why do various TV shows, movies, and books become so popular? Malcolm Gladwell provides a diagram of our society, along with an analysis of the strategies people apply to influence and mold its direction. Gladwell describes the personality types that create trends and those that influence others by "spreading the word." History takes on a whole new perspective as he describes events of early America that specifically follow his theories of "selling the public on an idea" and "social epidemics." Feedback from market mavericks further substantiates Gladwell's viewpoints. B.J.P. Book Dimension length: (cm)17.2 　　　 　　　　　 　　　　　 width:(cm)10.8 点击链接进入中文版： 引爆点

終於有一本書，把各種複雜網路背後的驚人原理，用流暢而簡單的文字解釋出來！你是否很想知道，教宗與你中間需要經過多少人的連結？為什麼美國聯邦準備銀行打個噴嚏，全球經濟就會跟著感冒？請來讀這本書。 布侃南在書裡清楚解釋了「小世界」理論，這個理論正是我們身邊各種有形無形網路的根基。 ──卡斯提（J. L. Casti），聖塔菲研究院

《开花的身体:一部服装的罗曼史》讲述从巴斯尔的翘臀欲望到乔治·阿玛尼的柔软肩膀，从第一件比基尼到第一条牛仔裤，从东方的三宅一生到西方的范思哲……服装的历史里藏着无数个不为人知的秘密，它们都超科人们的想像，另有隐情，服装承载着人类最本原的欲望，同时与人类文明史交织在一起，错综复杂。回顾人类的服装发展史，我们发现在道德的指向上，服装和肉体之间一直呈现着一种紧张的关系，当肉体被视为不洁和罪恶的摇篮时，服装便充当起警察的角色。服装的压迫往往以束缚的姿态出现，带有明显的虐恋意味。虐恋的力量到底有多强大？穿衣服的目的到底有哪些，你可曾想过？

越是反复细读皮珀这本书，越是感觉这实乃一本充满真知灼见的智慧之书，他以言简意赅的笔调点出我们早已忽略多时的生活道理：如何追求并擅用闲暇，同时如何培养简单的哲学思索习惯。他告诉我们怎样在日常生活中借由拥有闲暇，然后去体验生命中的真实时刻。我们不必是哲学家，只要能掌握闲暇，即能感应人生的真理：不断去体验惊奇的感觉，然后怀抱希望，继续摸索前进，直接走向哲学的至终本质―洞见和智慧。

陈向明编著的《旅居者和“外国人”——留美中国学生跨文化人际交往研究》采用质的研究方法，通过将近两年的实地研究和文本分析，对一群留美中国学生与美国人的人际交往情况进行追踪调查，在深度访谈和参与观察的基础上，了解他们的行为、感受和意义解释，并围绕被研究者提出的7个“本土概念”，阐述了他们的跨文化人际交往状况和心态，特别是他们如何在一块陌生土地上从彷徨、无助到重新定位自己的文化身份这一艰难过程。《旅居者和“外国人”——留美中国学生跨文化人际交往研究》的特点是资料丰富，分析鞭辟入里，文笔平实、亲切，不仅结合了作者本人对跨文化人际交往的思考，而且从被研究者的角度展示了他们的内心感受和思维变化过程。

中华民族作为一个民族，其文化性格究竟与别的民族有何不同？有比较才有鉴别。《东方人性格地图》借你一双慧眼，使你在与东方其他国家或民族国民性格的了解和比较中，更加深刻地认识中华民族的性格特征。 《东方人性格地图》是关于东方主要国家或民族性格特点的图书。选编了国内外报刊、图书甚至网格上业已发表的有关中国人、日本人、韩国人、印度人、文莱人、尼泊尔人、埃及人、沙特人、阿联酋人、也让人、伊朗人、犹太人、吉卜赛人等国民性格的文章118篇。大多数文章是中外作者对有关国家或民族国民性格的切身体会和细致观察，透过具体的事例和生动的细节，展示了东方民族不同的世界观、价值观以及各具特点的思维方式和行为方式。

《怎样做好一项研究：小规模社会研究指南》 是一本畅销英美的社会科学研究方法经典。 从研究策略和方法的选择、数据收集，到数据分析，作者以深入浅出、直击要点的风格，为研究者阐述了完成一项出色的小规模社会科学研究所需要的决策判断和操作方法。 本书的特色： • 避免艰涩术语，对关键问题的阐述直击要点、通俗易懂，引人入胜； • 强调研究方法的“择优原则”，在介绍每一方法的同时必陈明该方法适用的情景，以及其优势和劣势所在； • 不仅帮助学习者掌握各种研究方法和技术，更教会研究者如何明智地选择和综合运用各种方法和技术； • 在每一个关键之处都设计了要点提示、自测表等，辅助研究者把握要点，做出一项扎实、出色的研究。

First introduced in Freakonomics , here is the full story of Sudhir Venkatesh, the sociology grad student who infiltrated one of Chicago's most notorious gangs The story of the young sociologist who studied a Chicago crack-dealing gang from the inside captured the world's attention when it was first described in Freakonomics . Gang Leader for a Day is the fascinating full story of how Sudhir Venkatesh managed to gain entrŽe into the gang, what he learned, and how his method revolutionized the academic establishment. When Venkatesh walked into an abandoned building in one of Chicago's most notorious housing projects, he was looking for people to take a multiple-choice survey on urban poverty. A first-year grad student hoping to impress his professors with his boldness, he never imagined that as a result of the assignment he would befriend a gang leader named JT and spend the better part of a decade inside the projects under JT's protection, documenting what he saw there. Over the next seven years, Venkatesh got to know the neighborhood dealers, crackheads, squatters, prostitutes, pimps, activists, cops, organizers, and officials. From his privileged position of unprecedented access, he observed JT and the rest of the gang as they operated their crack-selling business, conducted PR within their community, and rose up or fell within the ranks of the gang's complex organizational structure. In Hollywood-speak, Gang Leader for a Day is The Wire meets Harvard University. It's a brazen, page turning, and fundamentally honest view into the morally ambiguous, highly intricate, often corrupt struggle to survive in what is tantamount to an urban war zone. It is also the story of a complicated friendship between Sudhir and JT-two young and ambitious men a universe apart.

《地球的法则:21世纪地球宣言》是斯图尔特•布兰德近10年来关于环境运动之反思而写成的一本著作，主要是讲述了作者关于城市、核能以及转基因的重新思考。他探讨了关于城市、能源、生物技术这三个话题，提出我们必须转变一些长期固守的观念，去接受一些先前不信任的工具。对传统的绿色悲悯心态来一次彻底的反思，才能避免让我们的地球资源遭到灾难性的毁灭。 斯图尔特•布兰德是一个颠覆常理的人，而《地球的法则:21世纪地球宣言》则再次显示出他思维的高度，也是他一生当中最重要的一本书。正如《地球的法则:21世纪地球宣言》标题所暗示的，这本书讲的是如何进行有规则的思考。这本书有科学家的、反直觉的观察以及富含热情的倡议，是一个让人心智为之震撼的探索，它告诉我们可以并且必须做些什么事情，才能把人类文明挽救下来。斯图尔特•布兰德通过《地球的法则:21世纪地球宣言》为我们展示了地球困境之来源，并且提出了一系列大胆而且富于创见的政策建议，以及一些基于设计的创建更可持续的社会的解决方案。

正在发生的未来——手机人的族群与趋势 基于独家真实数据盘点2011年中国手机业发展状况，基于独到研究方法解析手机人族群，基于独特观察视角透视移动互联网发展趋势。关注移动互联网，关注手机行业的你不容错过！ 本书作者刘德寰教授及其团队通过独家采集的大量真实数据，在严格、系统的建模与数据分析的基础上提出“手机人族群”的概念，并将其放置于中国移动互联网产业的大背景下，通过视角独特的历程扩散、深描等严谨的研究方法分析这一族群的生态与变化趋势，从而深入剖析以手机为主要载体的移动互联网的迅速发展对于文化创意产业的格局以及现代人生活方式、消费方式等方面的深刻影响。 全书共分为两篇，第一篇“大互联网时代的手机人深描”，以手机人2011全景大调研为蓝本，深度阐释趋势、族群与移动互联网生活之间的关系，定义了“手机人族群”概念，并且通过行为方式对这一族群进行了18类细分，对2011年中国手机行业进行了9大盘点；第二篇“移动互联网产业透视”则以以宏观产业为背景，从国内外的产业趋势描绘的移动互联网发展蓝图。 本书是刘德寰教授及其团队所做的大量数据调查与统计分析工作的成果结晶，以真实数据说话，深刻剖析移动互联网发展现状与趋势，用视角独特、数据可信、观点新颖、内容严谨来形容实不为过。对于关注或从事移动互联网行业的人来讲，本书的内容具备很强的参考价值。

林南将社会资本理论放在资本理论（古典资本理论与新古典资本理论）的体系之中，详细阐述了社会资本的要素、命题和理论发现，介绍了研究计划与研究议程，对个体行动与社会结构之间的互动意义进行了理论说明（在对首属群体、社会交换、组织、制度转型和数码网络的论述中）。林南开创性地提出并且令人信服地解释了为什么“你认识谁“和“你知道什么“在生活与社会中具有重要意义。