本書在日本出版，四年創下30刷記錄，不斷再版熱銷！ 大前研一在《思考的技術》書中提到過，麥肯錫顧問公司著名的金字塔結構思考法，其基本邏輯就是「彼此獨立，互無遺漏」（MECE：MutuallyExclusive，CollectivelyExhaustive）。本書兩位作者曾經任職於麥肯錫顧問公司日本分公司，擔任客戶端的編輯／溝通工作；本書就是兩位作者從麥肯錫學到並整理出來的解決問題的架構與方法。這本書也是麥肯錫日本分公司的面試參考書籍。 在工作上，每個人碰到的問題都不同，有些甚至看起來很複雜，但是藉由將問題「結構化」變成一種共通的語言，許多問題便可迎刃而解。本書深入介紹MECE以及SoWhat？／WhySo？這兩種思考技巧，然後教您如何建立「解決問題的邏輯架構」，可廣泛用於寫作、簡報，以及解決問題的分析，都很有效。 本書以豐富的商業實例說明，並附有練習題，相當實用。不論在工作上，或是一般的溝通場合，甚至寫論文，都可參考本書的思考法，讓您在一開始就建立正確的邏輯結構，對症下藥，有效解決問題。

This book introduces design thinking, the collaborative process by which the designer’s sensibilities and methods are employed to match people’s needs with what is technically feasible and a viable business strategy. In short, design thinking converts need into demand. It’s a human-centered approach to problem solving that helps people and organizations become more innovative and creative. Design thinking is not just applicable to so-called creative industries or people who work in the design field. It’s an approach that has been used by organizations such as Kaiser Permanente to increase the quality of patient care by re-examining the ways that their nurses manage shift change or Kraft to rethink supply chain management. This book is for creative business leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.

A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.

The theory of architecture implicit in our world today, Christopher Alexander believes, is bankrupt. More and more people are aware that something is deeply wrong. Yet the power of present-day ideas is so great that many feel uncomfortable, even afraid, to say openly that they dislike what is happening, because they are afraid to seem foolish, afraid perhaps that they will be laughed at. Now, at last, here is a coherent theory which describes in modern terms an architecture as ancient as human society itself.

If you want to be as successful as Jack Welch, Larry Bossidy, or Michael Dell, read their autobiographical advice books, right? Wrong, says Roger Martin in "The Opposable Mind." Though following "best practice" can help in some ways, it also poses a danger: By emulating what a great leader did in a particular situation, you'll likely be terribly disappointed with your own results. Why? Your situation is different. Instead of focusing on what exceptional leaders do, we need to understand and emulate how they think. Successful businesspeople engage in what Martin calls integrative thinking--creatively resolving the tension in opposing models by forming entirely new and superior ones. Drawing on stories of leaders as diverse as AG Lafley of Procter & Gamble, Meg Whitman of eBay, Victoria Hale of the Institute for One World Health, and Nandan Nilekani of Infosys, Martin shows how integrative thinkers are relentlessly diagnosing and synthesizing by asking probing questions--including "What are the causal relationships at work here?" and "What are the implied trade-offs?" Martin also presents a model for strengthening your integrative thinking skills by drawing on different kinds of knowledge--including conceptual and experiential knowledge. Integrative thinking can be learned, and "The Opposable Mind" helps you master this vital skill.

Authored by a leading name in mathematics, this engaging and clearly presented text leads the reader through the various tactics involved in solving mathematical problems at the Mathematical Olympiad level. Covering number theory, algebra, analysis, Euclidean geometry, and analytic geometry, Solving Mathematical Problems includes numerous exercises and model solutions throughout. Assuming only a basic level of mathematics, the text is ideal for students of 14 years and above in pure mathematics.

More than any other textbook, Moore and Parker's "Critical Thinking" has defined the structure and content of the critical thinking course at colleges and universities across the country - and has done so with a witty writing style that students enjoy. Current examples relevant to today's students bring the concepts of critical thinking to life in vivid detail. This ninth edition offers an abundance of new exercises and examples, as well as a renewed focus on the importance of developing critical thinking skills.

This best-selling textbook, written by award-winning educator and past president of the APA, Diane Halpern, applies theory and research from the learning sciences to teach students the thinking skills they need to succeed in today's world. This new edition retains features from earlier editions that have helped its readers become better thinkers. A rigorous academic grounding based in cognitive psychology is presented in a clear writing style with a humorous tone and supported by numerous practical examples and anecdotes. Thought & Knowledge, Fourth Edition has been revised to help students meet the challenges of a global neighborhood and make meaningful conclusions form the overwhelming quantity of information now available at the click of a mouse. The skills learned with this text will help students learn more efficiently, research more productively, and present logical, informed arguments. New features include: Template for Making Arguments. This is a crucial preparation tool for students in any subject area. For those planning on continuing to Graduate School, this feature is an essential reference. The Graduate Record Examination (GRE) now requires that all test takers write an argument on a contemporary topic. Concept Maps provide students with strategies to clarify complex information and retain long-term knowledge. Contemporary Examples, throughout the text, relate current events to the book discussions. Explanations on How to Evaluate Information found on Web sites. Revised Student Workbook. Thinking Critically About Critical Thinking, Fourth Edition is filled with new exercises to reinforce learning and practice newly acquired skills. This workbook can be purchased in a student package with the text or as a separate item. Thought & Knowledge, Fourth Edition is appropriate for use as a textbook in critical thinking courses offered in departments of psychology, philosophy, English, humanities, or as a supplement in any course where critical thinking is emphasized.

A brilliant new book from the bestselling author of The Tipping Point and Blink Why are people successful? For centuries, humankind has grappled with this question, searching for the secret to accomplishing great things. In this stunning new book, Malcolm Gladwell takes us on an invigorating intellectual journey to show us what makes an extreme overachiever. He reveals that we pay far too much attention to what successful people are like, and too little attention to where successful people are from: their culture, their family, and their generation. Gladwell examines how the careers of Bill Gates and the performance of world-class football players are alike; what top fighter pilots and The Beatles have in common; why so many top lawyers are Jewish; why Asians are good at maths; and why it is correct to say that the mathematician who solved Fermat's Theorem is not a genius. Just as he did in Blink, Gladwell overturns many of our conventional notions and creates an entirely new model for seeing the world. Brilliant and entertaining, this is a landmark work that will simultaneously delight and illuminate.

Used in a variety of courses in various disciplines, Asking the Right Questions helps bridge the gap between simply memorizing or blindly accepting information, and the greater challenge of critical analysis and synthesis. Specifically, this concise text teaches how to think critically by exploring the components of arguments--issues, conclusions, reasons, evidence, assumptions, language--and on how to spot fallacies and manipulations and obstacles to critical thinking.

The Tipping Point is that magical moment when an idea, trend, or social behaviour crosses a threshhold, tips, and spreads like wildfire. Just as a sick individual in a crowded store can start can epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend or the popularity of a new restaurant to take off overnightor crime or drug use to taper off. Gladwell has explored this theory to great acclaim in several articles in The New Yorker. Here, he shows how very minor adjustments in products and ideas can make them more likely to become hugely popular. He reveals how east it is to cause group behaviour to tip in a desirable direction by making small changes in our immediate environment. The Tipping Point contains a profoundly hopeful idea that people will embrace for its sense and simplicity: one imaginative person, applying a well-placed lever, can move the world. Examples are recognizable: in the New York subways, removing graffiti caused a dramatic reduction in crime; a specific hip group of teenagers wore Hush Puppies and suddenly sparked a national craze. This is a book that should be read by everyone in business, politics, marketing, advertising, and anyone interested in trends, fashion, fads, policy making, and human behaviour. In other words, all of us.

How do creative people think? Do great works of the imagination originate in words or in images? Is there a rational explanation for the sudden appearance of geniuses like Mozart or Einstein? Such questions have fascinated people for centuries; only in recent years, however, has cognitive psychology been able to provide some clues to the mysterious process of creativity. In this revised edition of Notebooks of the Mind, Vera John-Steiner combines imaginative insight with scientific precision to produce a startling account of the human mind working at its highest potential. To approach her subject John-Steiner goes directly to the source, assembling the thoughts of "experienced thinkers"--artists, philosophers, writers, and scientists able to reflect on their own imaginative patterns. More than fifty interviews (with figures ranging from Jessica Mitford to Aaron Copland), along with excerpts from the diaries, letters, and autobiographies of such gifted giants as Leo Tolstoy, Marie Curie, and Diego Rivera, among others, provide illuminating insights into creative activity. We read, for example, of Darwin's preoccupation with the image of nature as a branched tree while working on his concept of evolution. Mozart testifies to the vital influence on his mature art of the wondrous "bag of memories" he retained from childhood. Anais Nin describes her sense of words as oppressive, explaining how imagistic free association freed her as a writer. Adding these personal accounts to laboratory studies of thought process, John-Steiner takes a refreshingly holistic approach to the question of creativity. What emerges is an intriguing demonstration of how specific socio-cultural circumstances interact with certain personality traits to encourage the creative mind. Among the topics examined here are the importance of childhood mentor figures; the lengthy apprenticeship of the talented person; and the development of self- expression through highly individualistic languages, whether in images, movement or inner speech. Now, with a new introduction, this award-winning book provides an uniquely broad-based study of the origins, development and fruits of human inspiration.

Think smart people are just born that way? Think again. Drawing on diverse studies of the mind, from psychology to linguistics, philosophy, and learning science, Art Markman, Ph.D., demonstrates the difference between "smart thinking" and raw intelligence, showing readers how memory works, how to learn effectively, and how to use knowledge to get things done. He then introduces his own three-part formula for readers to employ "smart thinking" in their daily lives. "Smart Thinking" gives readers: *The means to replace self-limiting habits with new behaviors that foster smart thinking *An understanding of the mind itself as well as memory *The ability to define and solve problems by finding and applying relevant knowledge *Ways to present and process information effectively

This succinct, interdisciplinary introduction to critical thinking successfully dares students to question their own assumptions and to enlarge their thinking through the analysis of the most common problems associated with everyday reasoning. The text offers a unique and effective organization: Part I explains the fundamental concepts; Part II describes the most common barriers to critical thinking; Part III offers strategies for overcoming those barriers.

The best-selling guide to overcoming creative blocks and unleashing a torrent of great ideas-updated for a new generation of problem solvers. James Adams's unique approach to generating ideas and solving problems has captivated, inspired, and guided thousands of people from all walks of life. Now, twenty-five years after its original publication, Conceptual Blockbusting has never been more relevant, powerful, or fresh. Integrating insights from the worlds of psychology, engineering, management, art, and philosophy, Adams identifies the key blocks (perceptual, emotional, cultural, environmental, intellectual, and expressive) that prevent us from realizing the full potential of our fertile minds. Employing unconventional exercises and other interactive elements, Adams shows individuals, teams, and organizations how to overcome these blocks, embrace alternative ways of thinking about complex problems, and celebrate the joy of creativity. With new examples and contemporary references, Conceptual Blockbusting is guaranteed to introduce a new generation of readers to a world of new possibilities.

内容介绍：本书作者凭借其在国际顶级创新型设计公司中多年的工作经验，向读者介绍了五步颠覆性创意法则：第一步，指导你突破常规，提出颠覆性假设；第二步，针对假设发现颠覆性商机；第三步，将诱人的商机转化为切实可行的颠覆性创意；第四步，经目标市场检验后，整合创意形成颠覆性解决方案；第五步，以颠覆性方式演示方案，说服投资者。书中观点独到，配有大量潮流新锐的案例，五步思维法简单易学，可以帮助读者重新审视周围那些被忽略的事物，设计出颠覆性的市场方案。 本书是企业产品和服务开发设计者、市场营销部人员、广告业从业者必读的思维开发教程，同时也是任何一位希望突破传统思维、保持理念的读者的必备攻略。

Have you ever . . . Invested time in something that, in hindsight, just wasn't worth it? Paid too much in an eBay auction? Continued to do something you knew was bad for you? Sold stocks too late, or too early? Taken credit for success, but blamed failure on external circumstances? Backed the wrong horse? These are examples of what the author calls cognitive biases, simple errors all of us make in day-to-day thinking. But by knowing what they are and how to identify them, we can avoid them and make better choices: whether in dealing with personal problems or business negotiations, trying to save money or earn profits, or merely working out what we really want in life—and strategizing the best way to get it. Already an international bestseller, The Art of Thinking Clearly distills cutting-edge research from behavioral economics, psychology, and neuroscience into a clever, practical guide for anyone who's ever wanted to be wiser and make better decisions. A novelist, thinker, and entrepreneur, Rolf Dobelli deftly shows that in order to lead happier, more prosperous lives, we don't need extra cunning, new ideas, shiny gadgets, or more frantic hyperactivity—all we need is less irrationality. Simple, clear, and always surprising, this indispensable book will change the way you think and transform your decision making—at work, at home, every day. From why you shouldn't accept a free drink to why you should walk out of a movie you don't like, from why it's so hard to predict the future to why you shouldn't watch the news, The Art of Thinking Clearly helps solve the puzzle of human reasoning.