从A到Z，从123buero到Zion Graphics，《Zoom in．Zoom out》搜集了当今设计领域的概念、形式与视觉影响的全面内容。人类总是冀求美丽的东西，这似乎是本能反映。因此如何吸引普罗大众，美就成为设计师唯一考虑的命题。不过，美对于大众而言又似乎太空泛、美对于设计师而言又太过于主观，如何拉近大众的距离就成为这些设计师的重要课题，《Zoom in．Zoom out》希望提供这样的桥梁，让读者可以看到美的设计方面不同面向。 该书分为三大核心主题，包括了设计概念、出版品与视觉设计，书中所介绍的概念有相当多是取材应用自我们的日常生活中，展现了当今设计者绝佳的设计想法。

Made in China is a fun-filled, action-packed journey into the heart of Chinese pop culture. For Asia-philes, designers, and pop culture junkies, designer Reed Darmon has collected the most colorful (and in some cases, the kookiest) Chinese ephemera in this chunky paperback. Candy wrappers, firecrackers, Chairman Mao heads, and more! These objects are a testament to the age-old Chinese fascination with vivid hues and whimsical figures. Even humdrum, everyday items such as matchbooks and sock labels are decorated with exuberant illustration. A stylishly designed object and graphic essay in one, Made in China is a kaleidoscope of playful graphics and vibrant design, from the post-revolution '50s through today.