我们的经济走向不再迷雾重重 面对经济危机的局面，我们很多人都感到无能为力,《创造你自己的经济：无序世界的繁荣之路》则恰恰是在赞颂个体的力量。这是不容错过的觉醒时机。 著名的行为经济学家和专栏作家泰勒?考恩(Tyler Cowen)向我们展示了，我们业已超级网络化、系统化的世界正在如何改变我们的思考方式。不管是在推特(Twitter)上写微博客，还是在脸谱 (Facebook)上交朋友，我们都是在打破传统的知识和信息的存在方式，从而使它们变成越来越小的碎片信息，然后再根据我们自己的具体需求，在思维 (以及计算机)中组织或重新组织这些碎片信息。我们在iTunes(苹果公司的在线商店)购买单首的歌曲，并且自行编排其在播放列表中的顺序，这和以往由制作人和音乐家预先安排好的专辑形式完全不同。就像考恩向我们展示的那样，我们现在已经可以比以往任何时候都更能塑造出让自己活得更自在的生活环境，另一方面，相应的，我们也对周遭作出了更有价值的贡献。换句话说，我们可以创造自己的经济 ——活得更聪明，更幸福，更充实。 考恩揭示了，人类的头脑对于有价值的信息的处理方式千变万化。正如亚当?斯密的《国富论》改变了我们对现代经济学的看法，《创造你自己的经济》则是本世纪工业革命——信息时代的宣言。考恩对于自闭者情感中惊人魅力的洞见，以及对于Googleg?nger(谷歌上与你同名同姓的人)的诠释都让人耳目一新，绝不是那些有关社会剧变的俗套说教。在最后一章，他对于宇宙中智慧生命体的命运的观点，很有说服力，也极具启发性。

A surprising and intriguing examination of how scarcity—and our flawed responses to it—shapes our lives, our society, and our culture Why do successful people get things done at the last minute? Why does poverty persist? Why do organizations get stuck firefighting? Why do the lonely find it hard to make friends? These questions seem unconnected, yet Sendhil Mullainathan and Eldar Shafir show that they are all are examples of a mind-set produced by scarcity. Drawing on cutting-edge research from behavioral science and economics, Mullainathan and Shafir show that scarcity creates a similar psychology for everyone struggling to manage with less than they need. Busy people fail to manage their time efficiently for the same reasons the poor and those maxed out on credit cards fail to manage their money. The dynamics of scarcity reveal why dieters find it hard to resist temptation, why students and busy executives mismanage their time, and why sugarcane farmers are smarter after harvest than before. Once we start thinking in terms of scarcity and the strategies it imposes, the problems of modern life come into sharper focus. Mullainathan and Shafir discuss how scarcity affects our daily lives, recounting anecdotes of their own foibles and making surprising connections that bring this research alive. Their book provides a new way of understanding why the poor stay poor and the busy stay busy, and it reveals not only how scarcity leads us astray but also how individuals and organizations can better manage scarcity for greater satisfaction and success.

本书是美国密歇根州立大学终身教授阿兰·斯密德（allana.schmid）博士的*新力作。作者以非凡的勇气对新古典经济学的众多观点提出了质疑，扩大了人们对现实经济运行的认识的视野，向读者展示了新颖的观点。 本书内容丰富多彩，既有对行为经济学、制度与组织的分析，又有人类相互依赖的根源、方法论、市场、技术与增长及劳动制度的阐述，更有对宏观经济制度、政治制度变迁分析的展望。作者从信息不完全性，有限理性等假设入手，采用其建立的独特的研究制度与绩效之间关系的范式——ssp范式，即状态—结构—绩效范式，并把它作为一个通用范式的应用到政治制度、宏观经济制度、劳动力制度、技术制度等方面，为开展制度分析提供了很好的制度框架。 作者不仅构造出完整的理论框架，而且采用了大量的案例分析，案例包括了一些对中国经济体制改革等方面的制度分析，因此中国读者阅读此书可能倍感亲切。 制度问题在中国的学术界并不陌生，但是从行为经济学的角度探讨制度则还是比较新的学问。研究制度将朝两个相反的方向发展。一个是更宏观的方面，比如研究宪法、道德和文化。另外一个发展方向就是更微观的方面，即行为经济学。根据该书作者阿兰·斯密德的解释，制度经济学就是建立在行为科学的基础上的。只有将从宏观到微观的全过程作全面研究，我们才能对制度有透彻的了解。所以本书既讨论国家、市场、宪法等问题，也讨论刺激、信仰、暗示等心里过程，在中间层还研究交易费用、囚徒困境、环境保护等等。本书的出版一定会对我国制度科学的进一步研究产生积极的作用。 ——茅于轼　中国著名经济学家 制度究竟是如何起源的？这一问题一直困扰着制度经济学家。斯密德在这本前沿著作中初步给出了一个出乎意料的回答。他认为，制度研究必须引入心理学基础。从制度结构、当事人行为、绩效之间的关系中探求制度的起源和演化。为此，斯密德给出了一个制度的行为经济学理论解释。这本书代表了制度经济学研究的*前沿探索，诺思、维持、威廉姆森等代表人物近来纷纷转向这一领域，足见作者的高屋建瓴。 ——周业安　中国人民大学经济学院教授 心里行为层面的讨论及立宪性秩序层面的讨论，应当是推进制度经济学发展的两个*为重要的基础点，制度经济学的*前沿进展也基本体现在这两个层面的讨论上。而本书则把这两个层面的讨论融合在一起，构建了制度经济学的*新框架，有志于进入制度经济学领域的读者，确实焘该首先读一读这本书。 ——唐寿宁　中国社会科学院经济研究所研究员

Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full? And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar? When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we? In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. Not only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions. Predictably Irrational will change the way we interact with the world—one small decision at a time.

《扭转脑袋:日常工作中的行为经济学》中大量列举了各种人在工作和生活中经常会遇到的案例，指出了相应的解决之道，并介绍了将烦恼转化为机遇的秘诀。当您在生活中遇到各种不顺和烦恼时，请参考《扭转脑袋:日常工作中的行为经济学》认真地思考一下。这样或许能够找到消除烦恼的途径，并最终把烦恼化为转机，跨越障碍，实现自己的目标。希望《扭转脑袋:日常工作中的行为经济学》能够为提高您人生的满足度发挥作用。

人这一辈子，大约要做20000000次选择。向左走，还是向右走？买安卓手机还是苹果手机？股票抛还是不抛？独身还是结婚？和谁结？To be or not to be？我们有选择的自由，却没有不选择的自由。 本书系统阐述了行为经济学的最新进展，并指出，未来的经济学，将全部都是行为经济学。行为经济学与传统经济学的关系，如同现代医学与传统医学的关系，并非完全对立，而是大有渊源的。

《只有偏执狂才能成功》内容简介：世界第1首富洛克菲勒亲述他的成功方法与赚钱法则！洛克菲勒的父亲是一个无证的江湖游医，长年在外打着药贩子的身份四处游荡，导致家庭生活艰难，母亲更像是一位隐居于世的平淡女子。独自肩负起养家糊口的繁重任务，万分辛苦地抚养膝下的五个子女长大成人。 洛克菲勒没有背景，没有资金，也没有风投，他是如何成功的？并迅速成为世界上最有钱的人——他是上世纪第一个亿万富翁。《福布斯》网站曾公布过“美国史上15大富豪”排行榜，最终约翰•洛克菲勒名列榜首。他也的身净身价估算为3180亿美元，是比尔盖茨的5.6倍！他也是美国最伟大的教育家，他创立芝加哥大学、洛克菲勒大学，教育的子女富过六代，他的家族仍然是当今最有钱的财团之一，同时多位子孙分别担多次任美国的州长、大银行家、副总统等。 他成为世界的奇迹，他缔造的商业帝国曾垄断美国！他是巴菲特一生都在学习的榜样！是比尔盖茨从少年到如今唯一偶像——比尔盖茨说：我心中的赚钱偶像只有一个，他的名字叫做洛克菲勒！ 这是他本人唯一写过关于成功法则与赚钱方法的一本书。畅销美国600多万册。比尔盖茨的终身收藏！同时他的名言观点风靡了世界的每个角角落落！

本书作者欧文·费雪，是美国经济学家、数学家，经济计量学的先驱者之一，耶鲁大学教授。本书是费雪1932年在美国科学促进会做演讲后，对演讲的内容进行深入研究的成果。在费雪看来，1929年爆发的经济危机以及其他几次经济危机所产生的大萧条都是本书所讨论的九个因素产生作用的体现。本书除了分析这些因素，还根据美国的负债情况提出了造成萧条的根本原因。同时，作者还提出了解决问题的治本措施。

一、品牌背后的故事 有一种说法认为，全球每3件出口服装中就有一件是中国制造的，但在欧美国家却很难找到一件中国名牌服装。美国《商业周刊》每年都会评选“全球最有价值的100个品牌”，但中国品牌的身影却从未在这里出现过。占据全球市场份额30％的中国领带业，利润却不及世界的5％；产量占全球80％的中国手表业，平均出口价格仅为1.3美元，而瑞士手表的平均出口价格却高达329美元……在全球化品牌竞争的今天，我们中国的企业也在积极地塑造自己的民族品牌形象，可是品牌战略到底应该怎样打？我们的品牌与国际知名品牌的差距到底在哪呢？ 二、手机 用感性打动你 选择手机时，您更注重功能？便宜的价格？还是只凭感性来选择？手机电视直销的狂轰乱炸，能真正打动你吗？众多的手机品牌广告中究竟隐藏着哪些故事？本期节目中郎咸平教授将通过系统的分析，告诉你手机行业的本质，并发自肺腑地谏言国产手机该何去何从。

Professor Block's book is in a new edition from the Mises Institute, completely reset and beautifully laid out in an edition worthy of its contents. It is among the most famous of the great defenses of victimless crimes and controversial economic practices, from profiteering and gouging to bribery and blackmail. However, beneath the surface, this book is also an outstanding work of microeconomic theory that explains the workings of economic forces in everyday events and affairs. Murray Rothbard explains why: "Defending the Undefendable performs the service of highlighting, the fullest and starkest terms, the essential nature of the productive services performed by all people in the free market. By taking the most extreme examples and showing how the Smithian principles work even in these cases, the book does far more to demonstrate the workability and morality of the free market than a dozen sober tomes on more respectable industries and activities. By testing and proving the extreme cases, he all the more illustrates and vindicates the theory." F.A. Hayek agreed, writing the author as follows: "Looking through Defending the Undefendable made me feel that I was once more exposed to the shock therapy by which, more than fifty years ago, the late Ludwig von Mises converted me to a consistent free market position. … Some may find it too strong a medicine, but it will still do them good even if they hate it. A real understanding of economics demands that one disabuses oneself of many dear prejudices and illusions. Popular fallacies in economic frequently express themselves in unfounded prejudices against other occupations, and showing the falsity of these stereotypes you are doing a real services, although you will not make yourself more popular with the majority." The contents of this book include: Foreword by Murray N. Rothbard Commentary by F.A. Hayek Introduction Sexual The Prostitute The Pimp The Male Chauvinist Pig Medical The Drug Pusher The Drug Addict Free Speech The Blackmailer The Slanderer or Libeler The Denier of Academic Freedom The Advertiser The Person Who Yells "Fire!" in a Crowded Theatre Outlaw The Gypsy Cab Driver The Ticket Scalper The Dishonest Cop Financial The (Non-Government) Counterfeiter The Miser The Inheritor The Moneylender The Non-Contributor to Charity Business and Trade The Curmudgeon The Slumlord The Ghetto Merchant The Speculator The Importer The Middleman The Profiteer Ecology The Stripminer The Litterer The Wastemakers Labor The Fat Capitalist-Pig Employer The Scab The Rate Buster The Employer of Child Labor 232 pp. (pb) SUPPORTERS "Looking through 'Defending the Undefendable' made me feel that I was once more exposed to the shock therapy by which, more than 50 years ago, the late Ludwig von Mises converted me to a consistent free market position. Even now I am occasionally at first incredulous and feel that "this is going too far," but usually find in the end that Block is right. Some may find it too strong a medicine, but it wills till do them good even if they hate it. A real understanding of economics demands that one disabuses oneself of many dear prejudices and illusions. Popular fallacies in economics frequently express themselves in unfounded prejudices against other occupations, and in showing the falsitty of these stereotypes Block is doing a real servic, although he will not make himself more popular with the majority." --FA Hayek "Judging from the outraged responses in many libertarian quarters, many of 'our people' are not ready for this exciting and shocking adventure. Since libertarians are, or are supposed to be on the forefront of thought, since their whole lives have been an intellectual adventure in many ways, the hostility becomes even more mysterious." --Murray N. Rothbard "There are things that I strongly agree with and things that I strongly disagree with, but the book thoughout is amusingly and sharply reasoned, couragous and always provocative." --Henry Hazlitt "Many years ago Hazlitt's little masterpiece, Economics in One Lesson, demonstrated how, in order to measure the consequences of economic activies, one must look beyond their immediately obvious effects to thir secondary effects. Here Professor Block sets out highly specific, and sometimes shocking examples of Hazlitt's thesis. By concentrating on the positive economic contributions of extreme cases, he forces the reader's consideration and greater appreciation of these principles." --Robert D. Kephart "It is a magnificent book, a trailblazer. I would call it ;Drano for Clogged Minds,' except that Drano is neither amusing nor stimulating, and this book is both. I suggest buying two copies: one for yourself and one for the person you want most to catch up with you." --Roger Lea MacBride "...More than almost any current book, DTU will wake the reader from his dogmatic slumbers. It is eminently readable, challenging, and provocative." --John Hospers "Startling and illuminating! Block's lucid defenses often convince: sometimes they lead us to sharpen our attack. In either case, the reader cannot fail to be instructed and challenged by this mind-stretching, provocative, and occasionally infuriating book." --Robert Nozick "What the critics have missed is that a book of libertarianism, not Objectivism, not Christianity, DTU used the most effective method for illustrating and teaching moral principles. Shock your friends and educate them." --Don Ernsberger, S.I.L. "This witty and wonderful book is a veritable manual of the 'joy of freedom.' IUf we were only half as interested in liberty as in lust, we would not have half the problems we have." --Dr. Thomas S. Szasz "The most entertaining and one of the most instructive economics books I've ever read. Block's unique style helps you see what's going on around you quickly and clearly. The book is terrific. Taking the most extreme examples possible and clarifying them will do more to bend the reader's economic thinking than a slow steady course in good economics." --Harry Browne "We can congratulate Dr. Block for some iconoclastic and courageous interpretations." --Albert Ellis (psychologist) "After reading Block's book, we recognize the pimp as an honest broker and the uncorrupted cop as the Nuremberg defendant who always followed orders. We are reminded that strip mining of coal allows miners to escape black-lung disease and cave-ins... Block gives the reader succinct yet penetrating criticisms of the Federal Reserve System, and the Keynesian paradox of savings. His chapter on charity is the best modern defense of social Darwinism that I have ever read." --Williamson Evers "It is a brilliant, relentlessly argued book, pushing the libertarian case to its extreme limits...take seriously Ayn Rand;s dictum that one should be willing to defend the least attractive instance of a principle, and has done precisely that." --Roy Childs (Editor: Libertarian Review) "Shatters, one by one, each of our liberal steroetypes. It's a pleasure to read and a treasure trove of ammunition for the defender of the free market." --Tom G. Palmer (The New Gaurd) "toleration of unpopular religious and cultural groups has always been one of the chief tenets of classical liberalism...Block carries this libertarian principle to its logical and radical conclusion: toleration of all non-aggressive pursuits." --Lawrence White (Harvard Political Review) "A remarkable book. I found myself agreeing with Block for most of the time, and his argument is often ingenious. Spend a pleasant evening reading aloud some of his chapters (they are really quite short)." --Henry Meulen (The Individualist) DETRACTORS "There can be no question of my writing a testimonial on behalf of this book." --Nathaniel Branden "Defending the Undefendable-A doomed attempt, one would say. Like thinking the unthinable, uttering the unutterable, or calculating the incalculable. As the philosopher remarked, wherefor one cannot speak, thereabout one had better keep quiet. This assemblage of defences cannot (can it?) be facetious since it is ushered in by the author;s pious reference to a 'passion fro justice... Rather non persuasive are the cases made out for the Dishonest Cop, the Speculator in food, the Non-Contributor to Charity, the Stripminer, the Drug Pusher, the Denier of Academic Freedom, and the Person who yells 'fire' in a crowded theatre. A passion for justice ought to inspire one to greater efforts." --D.J. Enright (London Times Literary Supplement) "...A positive menace to the libertarian movement. His smart-alecky, sensationalist style, the silly and false social and psychological assumptions he uses to back up some otherwise (mostly) valid political and economic points, the frivolous and insensitive attitudes he displays toward serious human problems all serve to confuse and distract from the valid points. Most people will be difficult to convince on rational political grounds without obscuring the issue with other half-baked, offensive, and unnecessary arguments. The book will be offensive to people not just because his general attitude will be interpreted as callous, asinine, and an affront to human dignity. It will surely reinforce the worst stereotypes people have about capitalists." --Sharon Presley (Laissez Faire Books) "..The wrong book at the wrong time...An absolutely mad way of introducing someone to libertarianism...I am convinced that it is probably a short run strategic disaster. One needs not only a steel will based on solid libertarian premises to accept Professor Block's message, but one needs a cast iron stomach as well. Those whom he defends are often, if not usually, the dregs of society: we could even say the very scum of the earth." --Walter Grinder (Libertarian Review) "DTU is a work of unrealized potential. The editing is sloppy. And the quality of the writing varies from chapter to chapter. Many good arguments, and indeed the book itself, founder over a simple misconception: Block is misusing the word her...He is not consistently attentive to detail, nor is he very ambitious in enriching his rich thesis with examples and anecdotes. If he had attended better to the art of writing and spared us the silly insistence of making all of society's rogues into heroes, thes his very important thesis might well have become a very important book." --Jamaes D. Davidson (Libertarian Review) "Not only does he defend prostitutes, pimps, counterfeiters, ticket scalpers, slumlords, blackmailers, libelors, stripminers, letterers, and scabs (among others), he actually has the temerity to call them heroes! Block even has the gall to challenge the most enduring shiboleth of higher education, academic freedom." --Dan C. Heldman (Universitas) "The polarization of opinions on Block's book should not be surprising. It is reflection of the book's schizophrenic nature-a bizarre combination of both excellent and horrible elements. Apparently the endorsers chose to consider only the Dr. Jeckyll side of DTU and either ignored or failed to take seriously Mr. Hyde." --Sharon Presley (Reason) "Political and economic defense of the voluntary activities of society's 'scapegoats' -pimps, slumlords, moneylenders, etc. Done in a sensationalistic style, much of the reasoning is questionable and unnecessarily offensive. Not a good introduction to libertarianism." --Laissez Faire Books Catalogue "Block defends some of the silliest ideas in support of an essentially good cause...He raises some stimulating issues, even if in an intellectually inadequate fashion...A foolish consistency may be the 'hobgoblin og little minds,' as Emerson said, but serious inconsistancy (as in this book) is the downfall of many theories about morality and law." --Tibor Machan (World Research Ink)

本书是《金融海啸与我何干》、《看不懂的中国经济》作者韩秀云的又一部经济知识普及作品，荣获第十四届中国图书奖。 身处现代社会，如果你不懂宏观经济知识，看不懂汇率、利率、税率的变化，不知道GDP、消费物价指数与通货膨胀率，就无法投资理财，无法选择职业，无法经营好企业，甚至无法调控好一个城市乃至国家的经济发展。 作者认为，每个人、企业和国家都必须掌握一定的宏观经济知识，了解一些经济规律，学会一些经济指标，进而可以自主判断出股市、商品市场、汇市、房地产市场的变化，顺应经济的大势，减少风险，保护环境，让生活更美好。 本书共23章，结合中国的国情、经济的发展、政府的政策和人民的生活，将宏观经济学的知识生动浅显地展示给读者。作者旨在通过这本书，为读者打开通向宏观经济知识的一扇窗户，学习一些必备的宏观经济知识。

《35岁以前要活学活用的62个经济学通识》主要内容简介：经济学并不高深莫测，它只是一门最贴近人们生活的学科，与我们的生活息息相关，存在于我们的恋爱、婚姻、购物等日常生活中。对经济学的知识了解越多，生活就越美好。如果你想要随心所欲地享受丰富的物质生活，那么就应该具备以经济思维来看社会的眼光和智慧。现在，让我们一起来揭开经济学的神秘面纱吧。

Book Description Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in coommon? Why do drug dealers still live with their mums? How much do parents really matter? These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He is a much-heralded scholar who studies the stuff and riddles of everyday life - from cheating and crime to sports and child rearing - and whose conclusions regularly turn the conventional wisdom on its head. He usually begins with a mountain of data and a simple, unasked question. Some of these questions concern life-and-death issues; others have an admittedly freakish quality. Thus the new field of study contained in this book: Freakonomics From Economist The book is a delight... It shows what plain old-fashioned economics can do in the hands of a boundlessly curious and superly skilled practitioner...Ingenious. About Author Steveb D. Levitt teaches economics at the University of Chicago. He recently received the John Bates Clark Medal, awarded every two years to the best American economist under forty. Stephen J. Dubner lives in New York City. He writes for The New York Times and The New Yorker and is the bestselling author of Turbulent Souls and Confessions of a Hero-Worshiper . Book Dimension: length: (cm)17.2 　　　 　　　　　　　　　　　 　 width:(cm)10.5

在《10不如9大》中，通过戏剧、诗歌、小说、电影等名作，以及我们在恋爱、婚姻、家庭、购物等日常生活中的方方面面，将难解的经济学术语用趣味性的语言表达出来。它告诉我们一个显而易见的道理，那就是在我们的日常生活中，经济活动无处不在。经济、市场存在于咖啡种子、天竺鼠等动植物中，存在于“费加罗”、“玫瑰骑士”中，存在于人类爱情、婚姻生活中，经济活动就发生在我们身边。

一本让你可以在每天的生活中使用和活用经济学的教科书 美国经济学教育国家委员会（NCEE）基于经济学教育的基本框架，从消费者的视角出发面向广大消费者策划编写的教科书 考虑家庭贷款、保险和资金运用的时候，这本书会是你的良师益友。 中学生和经济学基础较差的父母，都来读读这本经济学入门书吧！通俗的语言为你揭开经济学的神秘面纱！ 从消费者的个人经济到国际经济，一下子全能明白的经济学知识！ 在美国连中学生都阅读的经济书，你读了吗？ 为了你和你的家人在生活中不被金钱所困扰，一起来学习实用经济学吧！ 日本亚马逊、纪伊国屋、淳久堂图书畅销榜推荐 一下子就能抓住经济学要领！ 掌握个人理财，说白了就是听经济新闻时，你会思考“这条新闻跟自己有关系吗”、 “那个也有吗”，那种与自己息息相关的感觉总是忽然而至。比如说，当听到利息上调，便会想住房贷款又要上涨了吧？一旦有了这种经济意识的话，经济动向似乎就与自己有了切身的关系。 这本经济学书有趣的地方在于，它贯彻了这样一种价值理念：“通过再学习，提高业绩，提高自身价值，拿更多的薪水！” 一本连美国中学生都在读的经济学教科书 高中毕业或考入大学，将来的收入会有什么样的差距呢？工作与赚钱的意义何在？什么样的收入可以过得滋润？对于此类问题的思考，或许就是我们现在学习这本经济学教科书的意义所在。 如今的教科书，如果不再只是讲马克思主义经济学和凯恩斯的经济学原理，而是讲与现实生活息息相关的个人理财，如利息、投资、股票、债券和汇率等对个人生活密切相关的教材，对走入社会的人会有怎样的实际帮助呢？ 学习这样一本书的美国人与学习凯恩斯、经济史的我们，在进入社会后，会有着什么样的差距是显而易见的。 一本为“聪明的消费者”而准备的经济学入门 在这里，我们需要注意的是，本书是一本着重针对个人理财的经济学教科书。学习“需要和供给”、 “利息和物价动向”等经济学基本概念，并进一步思考这些因素与自身有何关系，如何来巧妙应对等。这是一本从消费者的视角出发的个人理财的经济入门书。 在无处不在的汇率、股票价格等枯燥的数字中，你会捕捉到十分有意义的东西。如何在日常的生活中始终保持有经济学的头脑，本书便是一本为“聪明的消费者”而准备的经济学入门。 一本包含经济学精髓的好书 用通俗易懂的语言来说明经济学的概念，是一本包含经济学精髓的好书。 美国经济学教育国家委员会（NCEE）为你量身定制的20个经济学规范，理财从此不再复杂棘手！ 考虑家庭贷款、保险和资金运用的时候，这本书会是你的良师益友 在美国连中学生都阅读的经济书。中学生和经济学基础较差的父母都来读读这本经济入门书吧！ 虽说是经济教科书，但从基本的观点概念开始的认真详尽的解说，使本书变得通俗易懂。当然，较难理解的部分则反复说明解释，读来也变得轻松。进入社会的人读此书会有所收获，但学生读此书亦可获益匪浅。 在新闻和电视中经常出现的经济用语，如利息、投资、需要、供给、股票、债券、风险、回收、交易、通货膨胀、通货紧缩、GDP和汇率等，本书并没有对这些用语进行逐一的解释，而是从我们日常生活中相关联的事物中进行具体的解说。 你每天生活中要用到的实用经济学 从消费者的个人经济到国际经济， 一下子全能明白的经济学知识！

一本经济学家写给年轻人的财富规划书！ 新手上路，一看就懂！ 不论你是上班族，还是正在自主创业，你一定会遇到下面的问题： 市场可以预测吗？ 什么时候应该买第一处房产？ 负债一定是坏事吗？ 如何知道投资哪支股票？ 到底为什么要投资？ 经济学家马丁•霍斯用写信的方式 给他的小外孙阿斯顿传授他总结出 来的投资准则—— 人人都可以变得有钱，只要你能抓住投资的时机！

无论从事什么行业，你都要创，你必须胸怀大志、敢想敢干，你必须创业、创新、创造。 在本书中，美国地产大王唐纳德·特朗普和北美最大继续教育学校总裁比尔·赞克通过正反两方面的大量案例和他们东山再起、飞速发展、逆市飞扬的真实故事，从独特的视角分析和看待美国商业界中的传奇，告诉读者他们的商业法则和成功秘密——胸怀大志、敢想敢干。 实际上，本书是唐纳德·特朗普针对普通大众精心拟订的10堂成功培训课程：（1）先期测试，认清自己；（2）激情！激情！激情；（3）相信基本直觉；（4）创造好运，勇于尝试；（5）居安思危，保护自己；（6）以牙还牙，直击要害；（7）势不可挡，迎难而上；（8）目光坚定，永不放弃；（9）结婚前一定要签婚前协议；（10）胸怀大志，敢想敢干。旨在帮助读者在生活和事业上像传奇人物一样创造财富、获得成功，成为金字塔尖的那特殊的2%。

这是一本再版书。书中精选了十项MBA课程必修的核心主题：营销、商业道德、会计、组织行为、数量分析、金融、经营、经济学、战略，以及MBA微型课程，用“十天”的形式，一天介绍一个主题，十天全部完成对这些学习MBA所需内容的介绍。而且在每一天的内容中还辅以清晰扼要的案例分析。本书更正了第一版中的错误，主要在第十天中新增了“法律”一节，对美国的法律体系做了简明扼要的总结。