From Wall Street to Main Street, John Brooks, longtime contributor to the New Yorker, brings to life in vivid fashion twelve classic and timeless tales of corporate and financial life in America What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at GE and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety; these notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened. Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. John Brooks’s insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history repeats itself. Five additional stories on equally fascinating subjects round out this wonderful collection that will both entertain and inform readers . . . Business Adventures is truly financial journalism at its liveliest and best. 该内容有淘宝网乐读书屋提供 http://l-books.taobao.com

有志于做大做强的企业无不极力寻求扩张之道，很多企业盲目选择多元化经营，不仅扩张不成功，反而丧失了自己的核心优势。本书阐述的扩张，绝非许多企业所实行的多元化战略，而是环绕核心不超过三步的扩张，这才是最佳扩张之道。 这是管理界第一部对战略性扩张运动进行深入研究的著作，它清楚地阐述了多元化战略和从核心扩张战略的区别及优劣，深入分析了企业如何以核心业务为基础向相邻领域扩张，如何评估扩张战略，如何确保扩张战略能够赢利，如何打造可重复运用的扩张模式，执行扩张计划时必须考虑哪些因素，如何通过扩张实现业务和企业的转型等企业成长战略中最为重要的问题。 克里斯·祖克和贝恩公司用10多年的研究总结出来的这些珍贵的结论，给当今躁动迷茫的商业界提供了一剂清醒剂。这两部著作的每一个结论，都是建立在10多年对上万家企业经营实践的研究和分析的基础上，都有事实和数据作为支撑。《回归核心》《从核心扩张》两部著作相辅相成，构成一个完整的体系，为企业成长战略提供了一个完美的答案。 点击链接进入英文版： Profit from the Core: A Return to Growth in Turbulent Times

战略管理奠基之作，战略管理之父的重量级作品。本书是安索夫早期成名作之一，也是战略管理领域的重要基石之一。在本书中安索夫创造性地将数学的逻辑论证方法引入了管理学领域，并用严谨的定义与假设分析在日趋动荡的经营环境下，企业和非营利组织应当如何根据实际情况做出理性的战略决策。安索夫的学术尝试是开创性的，他用毕生精力构筑起了一套自成一格的战略管理分析框架，为管理科学分析独辟蹊径，阅读本书能给一线管理者与管理研究者们以全新的启示。

Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Electrifying in its simplicity -- like all great breakthroughs -- Porter's analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies -- lowest cost, differentiation, and focus -- which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. In the almost two decades since publication, Porter's framework for predicting competitor behavior has transformed the way in which companies look at their rivals and has given rise to the new discipline of competitor assessment. More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalized Porter's ideas and applied them to assess industries, understand competitors,, and choose competitive positions. The ideas in the book address the underlying fundamentals of competition in a way that is independent of the specifics of the ways companies go about competing. Competitive Strategy has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. By bringing a disciplined structure to the question of how firms achieve superior profitability, Porter's rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.

《现代战略分析:概念技术应用》(第4版)作为目前大学高年级本科生和MBA学生的战略学畅销课本，因其严格的经营战略分析方法，得到了普遍的认同。《现代战略分析》向学生介绍了基本的战略概念和原理。该课本反映出当前的学术思想和管理实践，并且向学生提供了制定和执行战略以提高他们所加入组织的绩效所需的工具。在《现代战略分析:概念技术应用》(第4版)中，全书的内容已经得到彻底修订和更新。 第四版的特点包括： * 增加了电子商务价值创造和信息技术战略意义方面的内容 　　* 在新的章节中对“新经济”及其对竞争与利润的意义进行了讨论 ·当前战略理论和战略实践的新进展 　　 ·组织能力的产生和发展 　　 ·胜者为王的市场 　　 ·网络外部效应和标准竞争 　　 ·复杂性和自我组织 　　 ·战略创新 * 将分析框架与它们在现实世界企业中的应用联系起来 * 对数据和应用进行修订，以使《现代战略分析:概念技术应用》(第4版)对教师和学生来说更适用。

回归核心（第二版），ISBN：9787508602844，作者：（美）克里斯·祖克（Chris Zook），（美）詹姆斯·艾伦（James Allen）著；罗宁，宋亨君 译

这本书介绍并剖析了战略管理的十大流派，它们是设计学派、计划学派、定位学派、企业家学派、认识学派、学习学派、权力学派、文化学派、环境学派和结构学派。这十大流派分别从不同的角度或层次分析反映了战略形成的客观规律，对战略管理理论做出了贡献，它们互相补充，共同构成了完整的战略管理理论体系。