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标签:社会性网络
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Linked
A cocktail party. A terrorist cell. Ancient bacteria. An international conglomerate. All are networks, and all are a part of a surprising scientific revolution. Albert-László Barabási, the nation's foremost expert in the new science of networks, takes us on an intellectual adventure to prove that social networks, corporations, and living organisms are more similar than previously thought. Grasping a full understanding of network science will someday allow us to design blue-chip businesses, stop the outbreak of deadly diseases, and influence the exchange of ideas and information. Just as James Gleick brought the discovery of chaos theory to the general public, Linked tells the story of the true science of the future. -
The Origin of Wealth
In the Origin of Wealth, Eric Beinhocker offers a thorough and convincing new way to think about economic growth and business management. The author begins by exploring the roots of modern economic theory and ultimately declares it outmoded and wrong. Instead, he suggests, markets and growth can best be explained by drawing on the emerging field of complexity economics: the study of markets and social systems as complex adaptive systems. Although biological metaphors in business have become familiar (i.e., organizations are living organisms), Beinhocker moves beyond metaphor to explain the revolutions in science that will inevitably change the way we think about economics, competition, and business. The Origin of Wealth raises important questions such as: How can one create strategy in uncertain and fast moving environments? Why is it hard for large organizations to be innovative and how should we organize for better results? What role should governments play in this new era? -
万维网的定律
亿万人在万维网上的各种活动,尽管是随机发生、随意展开、无人协调,但显现出了一些有趣的特征与明显的模式:从网络信息的结构,到网民冲浪的行为;从网络拥塞的现象,到电子商务的市场;从信息下载的策略。到社会网络的作用。等等。本书不仅以一种引人入的方式描述了那些模式。而且还令人信服地阐述了形成它们的机理;并且还深入浅出地介绍了获得那些机理的方法。本书所讨论的内容是学术性的,但展开的方式是通俗易懂的。本书的读者对象为—般知识分子,不仅受过科学技术训练的人员可以一口气将它读完,而且有一定自然科学知识背景的社会科学工作者也能轻松地欣赏到它的精彩。
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