This Diary will Change Your Life contains 52 weekly instructions to make the year 2009 more interesting for you than for other, lesser people.Dope your imagination and let the true you shine forth, blinding everyone in your vicinity. Book List: 1 Make an entirely new “New Year Resolution” 2 Open a home restaurant 3 Subvert consumer society from within 4 Recruit a celebrity to the Benrik cult 5 Swearing Week 6 Find suspicious activity and report it 7 Extreme Valentine Week 8 Hand out a calling card to strangers this week 9 Mutiny Week:Rise up against your leaders 10 Secret Admirer Week 11 Protest against everything 12 Grant someone three wishes 13 Eat wrong 14 Spring clean the streets 15 Taliban Week:Impose your values on everyone else 16 Everything has a price:Find out what it is 17 Apply to your secret service 18 Follow opposite gender magazines' instructions 19 No Small Talk Week 20 “Who's Who”Week:Apply for inclusion 21 Rat Race Week:Be ultra-competitive 22 “Change one life”Week 23 Treat people according to how much money they have 24 Window Art Week 25 Share your every thought with others 26 Blackmail someone on the inetrnet 27 Epidemic Week:Everyone develop a mystery illness 28 Benrik Charter Flight Week:Go on holiday together 29 Insider Trading Week 30 Ugly Week:Uglify yourself 31 Squatting Week 32 Embrace marketing 33 “Cheers”Week 34 “Manana Manana”Week:Slow society down 35 Lifelong Education Week 36 Hire a prostitute for a non-sexual purpose 37 Positive Spamming Week 38 Open yourself up to criticism 39 Communism Week 40 Godfather Week 41 Synchronize society's watches 42 Live beyond your means 43 Foot Fetish Week 44 Benrik Babysitting Week:Reprogramme a child 45 Make a suggestion to a billionaire 46 Dig your own grave 47 Non-verbal Communication Week 48 Make friends with an insect 49 Let Benrik track your location via your mobile phone 50 Closure Week 51 Save the planet at any cost 52 Send anonymous Christmas presents

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick . Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results: ● The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients. ● The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping. ● The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.