The increasing volume of data in modern business and science calls for more complex and sophisticated tools. Although advances in data mining technology have made extensive data collection much easier, it's still always evolving and there is a constant need for new techniques and tools that can help us transform this data into useful information and knowledge. Since the previous edition's publication, great advances have been made in the field of data mining. Not only does the third of edition of Data Mining: Concepts and Techniques continue the tradition of equipping you with an understanding and application of the theory and practice of discovering patterns hidden in large data sets, it also focuses on new, important topics in the field: data warehouses and data cube technology, mining stream, mining social networks, and mining spatial, multimedia and other complex data. Each chapter is a stand-alone guide to a critical topic, presenting proven algorithms and sound implementations ready to be used directly or with strategic modification against live data. This is the resource you need if you want to apply today's most powerful data mining techniques to meet real business challenges. * Presents dozens of algorithms and implementation examples, all in pseudo-code and suitable for use in real-world, large-scale data mining projects. * Addresses advanced topics such as mining object-relational databases, spatial databases, multimedia databases, time-series databases, text databases, the World Wide Web, and applications in several fields. *Provides a comprehensive, practical look at the concepts and techniques you need to get the most out of your data

自从人类进入信息化时代以后，每一种新技术形态的出现都会催生新的商业模式并促使传统的商业模式发生变革，个性化是信息时代以来对传统商业模式最具颠覆性的一种技术形态！商业的未来将由个性化技术来驱动，历史的车轮将带领我们进入商业智能高度发达的个性化时代。在个性化时代，每一个企业都将为你（消费者）提供专属性的产品和服务，世界将以你为中心。 本书开个性化时代先河，详尽且极具前瞻性地探讨了个性化技术将如何颠覆与重塑电子商务、团购、定价与促销、线下超市、新闻、广告、搜索引擎、移动互联网、社交网络、微博、求职招聘、约会婚恋、电影和音乐等各个领域现有的商业模式，将带领无数企业翻开商业时代的新篇章。本书的三位作者都是个性化技术与商业模式领域的先驱和专家，他们在本书中的观点和见解极富洞察力和启发意义，将为你在新的商业时代抢占新的制高点提供绝佳的指导。